The group ILLIT is breaking its record for first-week album sales with each new release, proving a steady upward trend.
According to the Hanteo Chart on the 23rd, ILLIT's mini album 3 'bomb' sold 401,674 copies in its first week (from June 16 to June 22) and topped the weekly album chart. This exceeds the first-week sales of their previous mini album 'I'LL LIKE YOU.'
The title track 'Borrowed Cat (Do the Dance)' is gaining popularity thanks to its catchy, spell-like melody. Upon release, the song entered the Melon 'Top 100' chart and has maintained its ranking, remaining at the top of Apple Music Korea's 'Today's Top 100' for four consecutive days (from June 18 to June 21). The music video for this song has ranked 2nd on YouTube Korea's 'Trending Videos.'
ILLIT's music broadcast stages have been a hot topic. Following their comeback on the 16th, they appeared on several music shows to showcase their title track stage. Global fans have praised the charming yet unique magical girl styling of the members, the thrill-filled performances, and the expressive acting that enhances the immersion in the song. Especially, the trendy performance amplified the charm of 'Borrowed Cat (Do the Dance).' The distinctive choreography expressing a cat’s agile movements and stretching, along with the part where they turn while holding one foot, has become the killing part. Fans have been showering praise, saying, 'A stage that only ILLIT can pull off,' 'Hair, makeup, and outfits are on point,' 'Every stage updates the legend,' and 'The cheers from girl fans are passionate.'
'Borrowed Cat (Do the Dance)' dance challenge is also drawing attention. ILLIT captivates K-pop fans by uploading challenge videos with a witty concept of borrowing members resembling cats to perform the key choreography. So far, various artists, including J-Hope from BTS, Jungwon from ENHYPEN, Nicholas and Yuma from &TEAM, Seongho from Boynextdoor, Yeosang and San from Ateez, and Lan from ME:I, as well as Su-in and Anna from Myao, have joined this challenge.
ILLIT has also shone in entertainment programs. They exhibited their wit and improved sense of humor on various web shows, including 'Idol Human Theater' and 'Minju's Pink Cabinet,' which Minju hosts, and 'Adurup.' Yoona is set to showcase her charming voice on 'Limousine Service' tomorrow (24th).
[Photo] Provided by Belift Lab.
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