The group CRAVITY is aiming for the K-pop scene this summer with their second full album 'Dare to Crave'.
According to their agency Starship Entertainment, CRAVITY (Serim, Allen, Jongmo, Woobin, Wonjin, Minhee, Hyoungjun, Taeyoung, Seongmin) will release their second full album 'Dare to Crave' on the 23rd at 6 p.m. (KST) through various online music sites.
'Dare to Crave' is a full album that CRAVITY showcases after nearly three years, singing openly about the desires that arose from facing their inner selves. The album includes the title track 'SET NET G0?!' along with 12 tracks that embody CRAVITY's new identity.
After winning the final championship in the cable channel Mnet's 'Road to Kingdom: ACE OF ACE' last year and setting a career high with their previous album 'Find the Orbit', CRAVITY is now at a turning point to show the team’s new direction and musical growth with the upcoming release of 'Dare to Crave'.
# Desire and gravity... the beginning of CRAVITY's rebranding
CRAVITY announced a significant rebranding for this comeback, signaling a new start. They have fundamentally revamped the team's identity and image based on the challenges and growth they have experienced since debut.
The new team logo, reminiscent of grapes and grape vines, has also redefined the meaning of the group name 'CRAVITY'. Reborn as a combination of 'CRAVE' and 'GRAVITY', 'CRAVITY' conveys a message that the force attracting each other, like gravity, and the desires sprouting within, ultimately shape the 'me' of now.
CRAVITY used 'grapes', which are refreshing yet sweet and deepen in flavor over time, as an object to visually represent this 'desire' and change. From the concept film to concept photos and various teaser content, they have presented a new direction, raising expectations for how CRAVITY will unfold their narrative starting from the album 'Dare to Crave'.
# All members participated in writing and composing... the start of 'producing idols'
As it is a long-awaited full album, the members have poured exceptional sincerity into it. All nine members are credited with writing and composing, taking their first steps as 'producing idols'. The title track 'SET NET G0?!', in which Serim and Allen participated in writing the lyrics, along with CRAVITY's first unit songs 'Rendez-vous', 'Marionette', and 'Wish Upon A Star', have been enhanced by the members' contributions across all 12 tracks.
In particular, Jongmo, Minhee, Hyoungjun, Taeyoung, and Seongmin have challenged themselves to write lyrics for the first time through this album, while their agency senior MONSTA X's Juheon, who gifted CRAVITY with the debut album song 'JUMPER', is also supporting CRAVITY's musical growth by producing the album track 'Underdog'.
# The moment you hear it, summer... the return of 'refreshing vibe'
There is a strong focus on CRAVITY's new title track 'SET NET G0?!' among music fans both domestically and internationally. 'SET NET G0?!' conveys a bold message from CRAVITY, containing the youthful energy that breaks through uncertain moments of youth, running towards their goals (NET) with their own rhythm (SET).
On the 21st, CRAVITY released a music video teaser, amplifying anticipation for the full track with a dreamy pluck synth sound and the lyrics "No need to hesitate, now SET NET G0?!", showcasing their distinctive refreshing energy that evokes summer at the first listen.
On the same day, CRAVITY shared good news by winning the 'Best Performance Award' at the 34th Seoul Music Awards before their comeback. They are expected to invigorate listeners this summer with the refreshing sound and lively guitar performance that spreads through the ears.
CRAVITY will release their second full album 'Dare to Crave' and the title track 'SET NET G0?!' on the 23rd at 6 p.m. (Korean Time) through various online music sites and will fully embark on their comeback activities.
[Photo] Provided by Starship Entertainment.
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