If you earn 30 billion, this is how you spend it…IU attracts attention over rumored black card.
Singer and actress IU is estimated to have earned more than 30 billion won in revenue last year, drawing interest in her spending style.
According to a recently released audit report, IU's agency, EDAM Entertainment, confirmed that the total service expenses paid to artists in 2023 amounted to 33.62 billion won. This includes revenue generated from IU's activities such as appearance fees and performance settlements, which are regarded as remarkable figures in the industry.
In this context, the fact that IU is using a card known as a "black card" is once again drawing attention. It is the "Centurion card," the top-tier VVIP exclusive card from American Express (AMEX). This card is legendary for being issued only to the top 0.001% of VVIPs worldwide through invitations, and it is known that some celebrities in Korea, including IU and BLACKPINK's Lisa, use it.
In particular, Hyundai Card announced on the 19th that it would officially launch the "Centurion card" in Korea, bringing the symbolism and prestige of the card back into the spotlight. The card has an annual fee of 7 million won and allows holders to receive tailored services for global lifestyles, including travel, hotels, culture, and shopping through a dedicated concierge, making it known as a "card that cannot be held even with money."
Since its first issuance in 1999, this card has been used by global figures like Bill Gates, Jay-Z, and Donald Trump, and it is also famous for its appearance featuring the black plate with the golden Roman commander "Centurion" engraved on it. Having only been issued in some Asian countries like Japan and Hong Kong, the card is now being introduced to Korea, further solidifying IU's image as a symbol of a "celebrity with wealth and sophistication."
Above all, IU is highly regarded not only for her lavish spending but also for her loyal consumption and warm generosity. Recently, she visited Jeju grandmother writers, saying she wanted to maintain her connection from the Netflix series "When Life Gives You Tangerines," and gifted them Hermes scarves, creating a touching moment. Despite earning 30 billion won, IU remains modest and warm-hearted, which is considered a "value more precious than a real black card."
[OSEN]