The controversy surrounding Joo Haknyeon, a former member of The Boyz, has expanded beyond a simple issue, leading to the agency's official apology, the termination of brand contracts, and the members' unfollowing actions, creating a ripple effect. With the police investigation now underway, there is also heightened concern over risk management for both the group and the agency.
The controversy began on the 16th with Joo Haknyeon's announcement of a 'suspension of activities due to personal reasons.' However, two days later, photos surfaced in Japan showing him with a former adult film actor, Asuka Kirara, during a private drinking session, leading public opinion to rapidly deteriorate. As allegations of prostitution emerged, Joo Haknyeon completely denied them, stating that there were 'no illegal activities' in a handwritten clarification. However, trust within the fandom and the industry had already been damaged.
Subsequently, the exhibition with the global character brand 'Esther Bunny' was abruptly canceled. The organizers announced a refund policy, citing 'a decision made after careful consideration due to unexpected external circumstances,' which was interpreted as a practical 'brand severance.' Additionally, signs of Joo Haknyeon's account being unfollowed by the official SNS of The Boyz and numerous members' accounts were captured by fans, leading to speculation that an internal separation process may have begun. The unfollowing actions occurring before the official withdrawal announcement suggest that the members may also be distancing themselves from him.
As the situation worsened, Won Hundred's Chairman Cha Ga-won issued an unprecedented formal apology on the night of the 18th. He acknowledged, saying, 'I admit that there has been a lack of management regarding the personal lives and attitudes of our artists and deeply apologize to the fans and the public.' He added, 'I promise to enhance our ethical consciousness and improve the internal systems.'
Meanwhile, the police have also launched an investigation. A netizen submitted a complaint to the National Citizen's Report Center, and the case has been assigned to the Women and Juvenile Investigation Team 4 of the Gangnam Police Station in Seoul. The complainant claimed, 'A thorough investigation is needed regarding inappropriate personal conduct and prostitution circumstances that are not suitable for the status of an idol.' In response, Joo Haknyeon reiterated through social media, 'There was no prostitution, and the illegal activities mentioned in the articles are not true,' expressing his grievances and indicating that 'the agency fabricated reasons for the contract termination,' hinting at legal action.
However, Won Hundred is maintaining a firm stance. The agency emphasized that 'this matter regarding Joo Haknyeon has had a massive impact on the entire team,' asserting that the termination action was justified under Article 6, Section 3 of the contract, which addresses 'acts that damage dignity.' They have warned, 'If further false claims continue, we will employ all legal measures.' Additionally, the agency officially stated that 'activities of The Boyz, excluding Joo Haknyeon, will continue as planned,' emphasizing their commitment to protecting the honor and rights of the remaining members.
This controversy is evolving into a serious issue that could impact not only the reputation of the entire team but also future activities, going beyond the simple misconduct of a single member. The Boyz appears to be attempting to restore their image through distancing from Joo Haknyeon, but confusion and concerns within the fandom are likely to persist for some time.
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