MAMAMOO member Moonbyul has created a stir in the music industry with a unique challenge.

On the 17th, Moonbyul released the digital single 'ICY BBY,' and the cumulative views of the ongoing 'Naegok Dance Challenge' have surpassed 2.8 million, showcasing remarkable popularity.

The 'Naegok Dance Challenge' is a unique form that breaks away from monotonous dance challenges and is receiving great response from K-pop fans both domestically and abroad. In particular, Moonbyul has created fantastic synergy by collaborating with participants from various fields who do not make dancing their profession.

So far, ice hockey, freestyle basketball, cheerleading, taekwondo, Korean dance, and acrobatic teams have collaborated with Moonbyul. Participants from each field create choreography that highlights the characteristics of their sports, and Moonbyul follows along. While there is only one song, the ways to interpret the song are endless, delivering a unique enjoyment.

Fans who encountered the 'Naegok Dance Challenge' have praised it, saying, "The idea is brilliant," "I never imagined a dance challenge with sports teams, it's the best," "It feels like Moonbyul's multiverse," and "Moonbyul can do anything."

'ICY BBY' is a song that captures Moonbyul's free and confident demeanor as it is. The catchy chorus, which makes you want to come back like ice cream with various flavors and aromas, is a distinctive feature. This song topped the Singapore iTunes 'Top Song' chart immediately after its release, giving a glimpse of Moonbyul's global popularity.

Moonbyul will hold a busking event to celebrate the release of 'ICY BBY' on the 21st at 6 p.m. The specific location of the busking will be announced through the official SNS at midnight on the 21st.

[Photo] Provided by RBW.

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