The publishing company Mujae, operated by actor Park Jung-min, is continuing to receive a warm response at the Seoul International Book Fair.

On the 18th, a notice was posted on Mujae's official account stating, "There are currently over 100 people waiting to purchase at the Mujae booth at the 2025 Seoul International Book Fair, making it difficult to buy. We will assist you again after 2-3 p.m."

In fact, visitors to the event were seen lining up in front of the Mujae booth, demonstrating its popularity.

Park Jung-min has been directly establishing and operating Mujae since 2020 and is deeply involved in the book production process.

In particular, Park Jung-min gained attention by appearing on tvN's "You Quiz on the Block," where he shared candid stories about running the publishing company. At that time, he revealed that he had printed additional copies of a new book to coincide with the broadcast, saying, "The director is at the point of wanting to dance." Following the broadcast, book sales surged, and there has been a constant stream of visitors looking for 'The First Summer, Completion' at the book fair.

However, there was an unexpected backlash. Mujae announced on the 17th, "Since the broadcast, we have been experiencing disruptions in our work due to prank calls and rude inquiries unrelated to the publishing company that have been made to the phone number listed on the back of the book." Consequently, they stated that they would regrettably halt phone responses and replace them with email inquiries.

Mujae expressed heartfelt gratitude, stating, "We will only accept gifts of encouragement in spirit. Supporting us through book purchases is the greatest strength."

Meanwhile, the Seoul International Book Fair is taking place at COEX Hall A and B this year, with participation from over 530 domestic and international publishers and organizations from 17 countries. On the fair's opening day, the 18th, Park Jung-min personally visited the Mujae booth to meet with readers, and the publishing company mentioned, "CEO Park Jung-min is expected to be present at the booth throughout the duration of the book fair."

[Photo] OSEN DB

[OSEN]