'2 trillion giant' Seo Jang-hoon discovers unknown roots that astonish him through 'Neighbor Millionaire.'

On the 18th, the EBS and E Channel entertainment program 'Seo Jang-hoon's Neighbor Millionaire' (abbreviated as 'Neighbor Millionaire') will visit 'Jin Alley,' a famous wealthy neighborhood in Daegu.

There, a coffee shop located in a 100-year-old traditional house showcases a perfect blend of East and West, capturing attention. Soon after, the owner of the traditional house coffee shop, who became renowned in the early 1990s for achieving monthly sales of 300 million won, is revealed to be Shin Hong-sik, 'the legend of the Daegu manufacturing industry.'

Shin Hong-sik is the one who purchased the traditional house, which had been abandoned since 2017, and transformed it into its current state, saying, "It cost 10 billion won for the purchase and renovation." He also reveals that when he bought the traditional house on prime land in Daegu, he received numerous suggestions, stating, "To make money, you need to build high-rise buildings."

The reason he firmly rejected the sweet temptation and decided to stick with the traditional house, as well as the story of the coffee shop, which was the first to enter the century-old traditional house, will all be revealed in the 'Neighbor Millionaire' broadcast.

Meanwhile, it has been revealed that Jin Alley, where the traditional house coffee shop is located, was a clan village of the 'wealthiest family in Daegu,' the Dalseong Seo family. Seo Jang-hoon stated, "I am a member of the Dalseong Seo family," causing astonishment. Shin Hong-sik also mentions that the massive 300-pyeong traditional house coffee shop was once the home of the Dalseong Seo family.

Unintentionally discovering his roots, Seo Jang-hoon cannot hide his excitement as he remarks, "I should come live in this alley later." The exploration of the Dalseong Seo clan, 'wealthy from the roots,' will be broadcast on the 18th, Wednesday at 9:55 p.m.

[Photo] Provided by EBS.

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