MAMAMOO member Moonbyul ignites this summer.
Moonbyul will release her digital single 'ICY BBY' today (17th) at 6 p.m. through various music sites.
'ICY BBY' is a song in which Moonbyul participated in the songwriting, expressing her free and confident self as she is. Unlike her cold exterior, the lyrics convey the infinite charm of her diverse inner self. The addictive chorus, which is like ice cream that is cold but has a variety of flavors and aromas, draws listeners in repeatedly. The punchy kick drum and vintage arpeggio keyboard sounds maximized the song's uniqueness.
The music video released along with the music contains Moonbyul's cool yet vibrant charm that will awaken even the hottest summer. In particular, viewers can see Moonbyul performing the point choreography of 'ICY BBY' while moving through various spaces. From high angles to low angles, her kitschy charm is captured from various perspectives, enhancing the viewing pleasure.
'ICY BBY' is a new song that Moonbyul presents approximately 10 months after her last release and is a pre-release track for the album that will be released later. Ahead of the official music release, Moonbyul ramped up anticipation for her comeback by presenting interactive teaser content such as the 'ICY BBY' song title reading event, 'Do U Wanna try?' testing the 'ICY' index, and the 'My Song Dance Challenge.'
In particular, the 'My Song Dance Challenge' is gaining attention as a unique form of dance challenge. Participants from various fields create their own choreography to match 'ICY BBY' and perform the challenge while Moonbyul dances along. So far, participants have included ice hockey, freestyle basketball, cheerleading, taekwondo, and Korean dance teams, adding enjoyment by interpreting one song in many different ways.
Moonbyul's digital single 'ICY BBY' will be released today (17th) at 6 p.m. through various music sites.
[Photo] Provided by RBW.
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