Broadcaster Um Ji-yoon has been selected as a public relations ambassador for the city of Seoul, thanks to her impressive activities.

Um Ji-yoon attended the '2025 Seoul Metropolitan Government Public Relations Ambassador Appointment Ceremony' held on the 17th at the Seoul City Hall multipurpose hall, where she received an official appointment plaque.

The Seoul Metropolitan Government explained the background of the appointment, stating, "We expect Um Ji-yoon, as a broadcaster crossing over broadcast, YouTube, and stage, to introduce Seoul's culture, arts, and youth policies in a friendly and enjoyable manner with a relatable voice to the younger generation."

Um Ji-yoon, who has won the love of the public with her cheerful charm and approachable empathy through various platforms, is expected to play a significant role in naturally conveying Seoul's diverse attractions.

Um Ji-yoon expressed her feelings, saying, "I am sincerely happy and honored to be appointed as a public relations ambassador for the city of Seoul. Among cities around the world, I love Seoul the most. I want to sincerely convey the diverse aspects of Seoul as much as possible," and added, "I will take on the responsibility of a public relations ambassador to widely inform more people about Seoul's charms and values and will do my best."

Um Ji-yoon will take on the role of widely informing citizens' dreams and Seoul's policies based on the vision of "those who love and tell about Seoul." She plans to continue various promotional activities focusing on youth, tourism, and culture and arts.

Recently, Um Ji-yoon has engaged with the audience through the play 'I Transferred to Love,' and in the Tving original variety show 'Baseball Representative: League of Enthusiasts Season 2,' she has demonstrated stable hosting skills as an MC. On the popular YouTube channel 'Short Box,' she has received great love with her relatable humor and character comedy as a representative comedian of the MZ generation.

In addition, she is also active as a brand model and serves as a host in various fields, including youth policy forums and cultural events, while gaining empathy from all generations centered on the MZ generation through communication that reflects daily humor and trends in SNS and digital content.

[Photo] OSEN DB

[OSEN]