The group ILLIT's 'in-ear earphone merch album' is emerging as a K-pop 'hot item.'
This album is ILLIT's (YoonA, MinJu, MoKa, WonHee, IroHa) mini 3rd album 'bomb' merch version, which includes various components such as in-ear earphones, a CD, photocard, part stickers, and lyrics. The agency Belift Lab noted on the 15th, 'With the launch of the merch album pre-order sales, we have begun additional production in response to the warm support from fans.'
In fact, as soon as the pack shot, which provides a glimpse of the actual design, was released on the 9th, the merch album received explosive reactions from global fans. Online, comments like 'I want it because it's cute and pretty,' 'It's totally captivating,' and 'I can feel the ILLIT vibes' followed.
The clean and sophisticated design has captured the tastes of not only fans but also the general public. The transparent-colored wired earphones go well with any styling, regardless of trends. Users can decorate them to their liking with part stickers, and they can also be used practically. These earphones are compatible with smartphones, tablets, and other devices with 'USB-TYPE C' specifications. They are seen as tapping into the trend of the 10-20 generation using wired earphones as fashion items.
In-ear earphones also add meaning as items that connect you and me. ILLIT has infused a message of expanding the world through interaction with others in this mini 3rd album 'bomb.' Belift Lab said, 'Just like the experience of sharing wired earphones with friends, we will offer moments of interaction that bring people closer through music.'
ILLIT's trendy sensibility can also be seen in their music. The mini 3rd album 'bomb,' which will be released on the 16th, includes the title track 'Borrowed Cat (Do the Dance)' along with five diverse genres including 'little monster,' 'jellyous,' 'oops!,' and 'night picnic.' The previously released highlight medley exudes 'ILLIT-ness,' featuring a popular melody and sound that anyone can relate to, greatly increasing expectations for the new release.
[Photo] Belift Lab
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