In its third week of release, the film ‘Hi-Five’ (screenplay/director Kang Hyung-Cheol, provided/distributed by NEW, produced by Annapurna Film) has maintained its position as the number one film at the box office and is poised to meet global audiences, heralding a worldwide box office sensation.
‘Hi-Five,’ which is creating a box office sensation this summer, is drawing attention by releasing local promotional photos from major Asian countries ahead of its global release. ‘Hi-Five’ is a comic action film depicting the story of five individuals who accidentally acquire each different superpowers through organ transplants, as they encounter those who seek their abilities.
‘Hi-Five’ has taken over urban areas with eye-catching visuals from large digital billboard advertisements to theater lobbies, food courts, parking lots, and elevators, preparing for its release alongside active promotions in various countries, stimulating the viewing desires of overseas movie fans. Notably, at the recent premiere held in Vietnam, veteran actor Thuy Trang, who plays ‘Sun-Nyeo’ (Ra Mi-Ran), and rising star Quoc Anh, who plays ‘Young-Chun’ (Park Jin-Young), along with top-tier actors who participated in the dubbing of ‘Hi-Five,’ attended to shine a light on the event. Audiences who watched the movie expressed their satisfaction with comments like, “The action scenes packed with superpower excitement were impressive,” “A strong cast and excellent chemistry! Witty comedy shines through,” “Fun and surprise explode!” and “Outstanding performances from top-tier actors.”
‘Hi-Five,’ directed by Kang Hyung-Cheol, who received great acclaim for the film ‘Sunny,’ which was a big hit and has been remade in Japan, Vietnam, Hong Kong, Indonesia, the Philippines, and China, is gaining attention as it features a reliable cast including Lee Jae-In, Ahn Jae-Hong, Ra Mi-Ran, Kim Hee-Won, Oh Jung-Se, and Park Jin-Young. In particular, group reservations are actively happening in Singapore and Malaysia, while Thailand is experiencing a booming pre-release response, significantly expanding its number of screenings, indicating an unusual box office sensation ahead. Starting from Cambodia on June 6, followed by Singapore, Malaysia, and Thailand on the 12th, and today (13th) in Indonesia and Vietnam, with Hong Kong on the 19th and Taiwan and North America on the 20th, ‘Hi-Five’ is also preparing to meet audiences in Mongolia and the Oceania region in June, while planning summer releases in countries like Japan and the Philippines.
Purple Plan, the overseas distributor responsible for distribution in Singapore, Malaysia, Thailand, and Cambodia, noted, “‘Hi-Five’ masterfully combines explosive action and bold storytelling to lead audiences into a thrilling world filled with superpowers. This is a must-see on the big screen, a work that targets the preferences of audiences and is expected to be a box office success.” The varied enjoyment of ‘Hi-Five,’ featuring fresh settings, delightful humor, and thrilling action, transcends language barriers and is drawing the attention of audiences worldwide.
The film ‘Hi-Five,’ which is set to cause a box office sensation worldwide beyond Korea, is currently being screened to great acclaim in theaters nationwide.
[OSEN]