According to big data analysis results of drama actor brand reputation for June 2025, the rankings were first Jeong Jun-won, second Son Suk-ku, and third Kang Ha-neul.
The Korea Corporate Reputation Research Institute quantified the brand big data of 50 actors appearing in dramas aired from May 12, 2025, to June 12, 2025, with 77,349,810 data points, analyzing it through brand participation, media, communication, and community metrics. Compared to the 65,497,088 points of brand big data from May, this marked an increase of 18.10%.
The analysis of drama actor brand reputation was conducted through brand big data analytics based on participation index, media index, communication index, and community index. The brand reputation index is derived from extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value, and applying weights to produce the metrics.
Brand reputation big data analysis can measure positive and negative assessments of brands, media sources and levels of interest, consumer interest and communication volume, community spread on issues, and responses and popularity of content.
The ranking of drama actor brand reputation for June 2025 includes Jeong Jun-won, Son Suk-ku, Kang Ha-neul, Ahn Jae-wook, Go Youn-jung, Park Bo-gum, Lee Joon-young, Park Ji-hoon, Um Ji-won, Lee Jae-wook, Kang Yoo-seok, Han Ye-ji, Kim Hye-ja, Shin Si A, Park Bo-young, Han Ji-min, Yook Sung-jae, Kim Ji-yeon, Ryeo-un, Park Jin-young, Jo Bo-ah, Lee Sang-yi, Jung Kyung-ho, Kim Min-seok, Kim Ji-hoon, Lee Jung-eun, Kim So-hyun, Lee Dong-wook, Noh Jeong-ui, and Lee Kwang-soo.
The brand of Jeong Jun-won, who ranked first among drama actors, recorded a participation index of 1,427,412, a media index of 964,623, a communication index of 889,603, and a community index of 922,814, resulting in a brand reputation index of 4,204,452.
The brand of Son Suk-ku, who placed second, recorded a participation index of 580,952, a media index of 606,195, a communication index of 1,541,838, and a community index of 1,335,678, leading to a brand reputation index of 4,064,663.
The brand of Kang Ha-neul, who ranked third, recorded a participation index of 388,803, a media index of 904,376, a communication index of 967,373, and a community index of 1,476,491, resulting in a brand reputation index of 3,737,042.
The brand of Ahn Jae-wook, who placed fourth, recorded a participation index of 591,763, a media index of 752,175, a communication index of 970,760, and a community index of 1,207,748, resulting in a brand reputation index of 3,522,445.
The brand of Go Youn-jung, who ranked fifth, recorded a participation index of 984,168, a media index of 828,749, a communication index of 838,859, and a community index of 813,847, leading to a brand reputation index of 3,465,623.
Korea Corporate Reputation Research Institute Director Goo Chang-hwan noted, "According to the brand reputation analysis results for June 2025, the Jeong Jun-won brand ranked first. The Jeong Jun-won brand showed high scores in big data link analysis with descriptors like 'reliable, friendly, dedicated' coming up high, and in keyword analysis, 'Someday, the wise life of a resident, fan meeting, Kudo-won' ranked high. In the positive-negative ratio analysis, the positive ratio was analyzed at 91.72%." Additionally, Jeong Jun-won is making his presence known in the industry, firmly denying dating rumors that arose following the conclusion of the drama.
He also mentioned, "In analyzing the brand big data for drama actors in June 2025, it was found to have increased by 18.10% compared to the previous May's brand big data of 65,497,088. A detailed analysis shows brand consumption rising by 18.20%, brand issues by 19.48%, brand communication by 17.11%, and brand spread by 17.83%."
The Korea Corporate Reputation Research Institute, led by Director Goo Chang-hwan, is analyzing brand big data to understand changes in brand reputation. This drama actor brand reputation survey was conducted with brand big data analysis for Jeong Jun-won, Son Suk-ku, Kang Ha-neul, Ahn Jae-wook, Go Youn-jung, Park Bo-gum, Lee Joon-young, Park Ji-hoon, Um Ji-won, Lee Jae-wook, Kang Yoo-seok, Han Ye-ji, Kim Hye-ja, Shin Si A, Park Bo-young, Han Ji-min, Yook Sung-jae, Kim Ji-yeon, Ryeo-un, Park Jin-young, Jo Bo-ah, Lee Sang-yi, Jung Kyung-ho, Kim Min-seok, Kim Ji-hoon, Lee Jung-eun, Kim So-hyun, Lee Dong-wook, Noh Jeong-ui, Lee Kwang-soo, Jeong Eun-ji, Lee Joo-bin, Gong Myoung, Park Ji-hoo, Seol In-a, Bae Na-ra, Ham Eun-jung, Kim Sung-ryung, Cheon Ho-jin, Lee Jeong-hyun, Choi Soo-young, Yoo Soo-bin, Ryu Kyung-soo, Jo Yoon-hee, Lee Chae-min, Jeong Ga-ram, Yoo Soo-bin, Choi Min-young, Ha Yoo-jun, and Son Chang-min.
[Photo] OSEN DB
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