On Sunday, there is a program that boldly declared a 'match-up' in the competitive time slot filled with the representative entertainment shows of each broadcaster. This is KBS2's new entertainment program 'Crazy Rich Korean.' They are determined to push forward with their unique craziness, overcoming the handicap of being a latecomer to SBS's 'My Little Old Boy' and MBC's 'Adventure By Accident 4,' which already have solid viewership.
'Crazy Rich Korean' is a variety show that captures the lives and success stories of various K-people who have reached the world-class level due to their obsession with their main careers. Jun Hyun-moo, Park Se-ri, Ji Ye-eun, and Kwak Tube participate as MCs, and the program is directed by PD Lee Chang-soo, who has been recognized for his unique and trendy planning through shows like 'The Seasons' and 'The Manager Has Ears Like a Donkey.'
The identity of 'Crazy Rich Korean' is to spotlight the lives of 'extraordinary Koreans' who are active on the world stage. Unlike the existing observational variety shows that delve into the ordinary lives beyond the glamorous lives of celebrities, 'Crazy Rich Korean' follows their paths to success while capturing their crazy passions and challenges. The show clearly aims to emphasize the unique 'craziness' of Koreans.
Instead of focusing on the achievements of famous individuals, it delivers a new message by concentrating on those who are promoting Korea in their own ways on the world stage. Starting with Jang Han-na, a globally recognized cellist and conductor, it features Kim Sang-sik, the coach of the Vietnam national football team, and Betty Park, who has run a restaurant in Harlem, New York, for 40 years, showcasing fresh aspects that have never been presented on broadcasting before.
At the production presentation held on the 10th, PD Lee Chang-soo, who showed exceptional uniqueness by parodying the attire of former ADOR CEO Min Hee-jin, stated, "I planned the program after seeing Min Hee-jin's press conference. I think it shows how crazy one must be to succeed on the world stage." The cast members on that day also mentioned being captivated by PD Lee's quirky charm and uniqueness. Jun Hyun-moo acknowledged his creative flair, saying, "As a PD capable of creating killer content at KBS, I believed in his creativity and joined him."
PD Lee Chang-soo expressed his conviction, saying, "I believe there is a unique kind of 'madness' among Koreans. If we focus on the past while creating, it becomes a documentary. I wanted to deal with the present. I believed that the moment we deal with the present, the program would become a living variety show. I did not make the wrong choice." He added a resolute statement, saying, "I am confident that I can win even in a 'match-up' against 'My Little Old Boy' and 'Adventure By Accident 4,'" raising anticipation for what kind of seismic shifts it might bring to the Sunday night entertainment landscape.
Meanwhile, KBS2's new entertainment program 'Crazy Rich Korean' will air on the 15th at 9:20 p.m.
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