MBN is launching a global survival baking competition titled 'Bake Your Dream' (tentative title).
On the 11th, MBN noted, "Thanks to the recent 'K-bakery craze' that has captivated the taste buds of people around the world, a global baking competition to select the best baker will be broadcast in the second half of 2025," adding, "We ask you to stay tuned to see who the strongest among the bakery's main players, who have become a cultural trend beyond just food, will be."
'Bake Your Dream' (tentative title) is a global survival entertainment program where 100 bakers, from master bread makers gathered from across the country to world-class patissiers, compete in a baking competition that the world is watching.
In line with the K-bakery craze that has struck the world following K-food, the program aims to continuously add new flavors that have not been experienced before, pleasing both the eyes and taste buds. It forecasts the birth of a Korean wave baking content that captures global interest and expands the bakery scene, featuring renowned chefs from Korea and abroad taking on bakery challenges, as well as the participation of professional bakers from France and Thailand and celebrity hobby bakers.
'Bake Your Dream' (tentative title) goes beyond a simple competition, providing a special opportunity for small business bakers and emerging patissiers with their dreams to challenge themselves on the world stage. It aims to turn the dreams of small business owners seeking to start and grow their own businesses into reality, and is expected to elevate the global bakery industry’s expansion and the status of K-bakery in partnership with K-Bakery Global Co.
The judging of the 100 participants will be conducted by living legends of the baking world, Michelin-starred chefs, leaders in Thai desserts, a star patissier who has won the Blue Ribbon Survey seven times, and the oldest representative of a local bakery in Korea. They will evaluate each individual's capabilities based on their own criteria to discover the last baker standing who can captivate the taste buds of people worldwide.
The final winner will receive the opportunity to launch a new product with a bakery company and a special privilege to become the owner of their own signature bakery. This goes beyond merely winning an award, as it will continue to provide practical and ongoing support that can lead to actual entrepreneurship, business expansion, and overseas entry, including grants for spin-offs and follow-up programs.
Scheduled to air in the second half of this year, MBN's 'Bake Your Dream' (tentative title) will start recruiting participants at the end of June, and applications can be submitted through the MBN website.
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