Indie band 'Gyo-mun-ap-byeongari' is attracting attention with a series of collaboration proposals from large corporate brands and broadcasting content.

In January this year, 'Gyo-mun-ap-byeongari', which took charge of creating the new commercial song for Nongshim potato chips, received an official collaboration proposal from Nongshim's advertising agency. The team previously participated in the Nongshim logo song contest but did not win, and immediately after being disqualified from the contest, they received a direct proposal from the brand, leading to the collaboration.

'Gyo-mun-ap-byeongari' noted, "It wasn't our first outsourcing project, but it was the first time we received a direct proposal for a corporate advertisement. It was right after we were disappointed about not winning the contest, so it was especially meaningful that the brand reached out to us first."

The team said they focused on effectively capturing the excitement and lively atmosphere within the short timeframe of 15 seconds while maintaining the strong impression of the original phrase, "Hello Cleopatra, the world's best potato chips."

They added, "We thought Nongshim acknowledged our unique sensibility through our contest entry video and might have had certain expectations, so we aimed to meet those expectations while naturally reflecting our team's distinctive brightness. As a result, it was a well-composed work that harmonized well with the brand image."

In particular, the advertisement received even more attention, as it was aired not only on digital channels but also on TV. They stated, "We expected the audio would only be used on online channels like YouTube or Instagram, so we felt a mix of surprise and great satisfaction when we heard it would be broadcast on TV. Although it was an arranged version for the advertisement, we were satisfied because the team's sensibility and tone were reflected."

Subsequently, 'Gyo-mun-ap-byeongari' participated in the opening song work for the web program 'YouTube Channel Inhan Shooting Star,' which is a follow-up to KBS's youth football content 'Fly Shoot Dori.' The song was finalized after the channel operator, a football coach, commissioned the opening demo through rapper Kay.d around July 2024.

They explained, "We received a request from the strong Shooting Star team to create the opening song, and after our demo was approved, it is now used as the official channel opening. Through logo songs and broadcast music work, we were able to broaden our musical spectrum."

They also emphasized that through their recent activities, they are expanding their unique color into various content. "Previously, we focused on music releases, but from this year, we are working on various forms of content such as reels, shorts, and logo songs side by side. The satisfaction felt when expressing the needed atmosphere in 'Gyo-mun-ap-byeongari's unique sensibility according to requests is immense."

They expressed their thoughts on managing their social media channels. "Through our YouTube and Instagram channels, we are experiencing the growth process by directly communicating with the public. Due to the nature of the platform, feedback from fans happens instantly, so the support and responses we receive during that process become the driving force behind our creation."

'Gyo-mun-ap-byeongari' is broadening their activity range through collaborations with various brands and video platforms, using their individuality and content as weapons, and plans to solidify their position as an indie artist combining musicality and popularity.

[Photo] Gyo-mun-ap-byeongari

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