The group ENHYPEN has achieved 'double million-seller' status just five days after the release of their new album.
According to the album sales tracking site Hanteo Chart on 10th, ENHYPEN (Jungwon, Heeseung, Sunghoon, Sunoo, Niki) sold a total of 2,007,983 copies of their mini album 'DESIRE: UNLEASH' as of the previous day (9th). With this, ENHYPEN has added their third 'double million-seller' work following mini album 'ORANGE BLOOD' and second full album 'ROMANCE: UNTOLD'.
'DESIRE: UNLEASH' showed signs of unusual popularity starting from its first day of release (5th). The album sold more than 1.89 million copies on the day of its release, breaking the team's first-day sales record while sweeping domestic and international album charts. The new release topped the 'Worldwide iTunes Album' chart immediately after its release and maintained the number one position on the Hanteo daily album chart for four consecutive days (June 5th-8th) and on the Japanese Oricon 'Daily Album Ranking' for three consecutive days (June 6th-8th).
Notably, 'DESIRE: UNLEASH' also broke the team's first-week sales record (306,000 copies) on the Japanese Oricon, ascending to the number one position on the 'Weekly Album Ranking' (as of June 16th), showcasing ENHYPEN's formidable power in the music market both domestically and internationally.
The title track 'Bad Desire (With or Without You)' continued to perform well on music charts. The song reached number one on the Bugs real-time chart and Japan's AWA 'Real-time Rising Music Top 100', and entered the ranks of the world's largest music streaming platform Spotify's 'Daily Top Song Global' for two consecutive days (June 5th-6th).
The music video for 'Bad Desire (With or Without You)' has captivated global fans with its striking visuals, reaching 20 million views on YouTube just five days after its release. As the performance of 'Bad Desire (With or Without You)', showcased on music broadcasts, has received a positive response online, the song's popularity is expected to continue.
To celebrate the release of 'DESIRE: UNLEASH', ENHYPEN has prepared a variety of experiences to offer high immersion for fans. The 'ENHYPEN 'DESIRE: UNLEASH' POP-UP STORE' in Yongsan, Seoul, will be open until the 12th. Here, fans can purchase albums and merchandise, participate in a handwritten letter event, a stamp rally, and view unreleased videos linked to each version of the album.
In Yeouido, Seoul, a pop-up 'MAISON ENHYPEN SEOUL', in collaboration with Spotify, will run until the 14th. It features an interactive zone inspired by the album's tracks as well as an exhibition of Coachella stage costumes and props, adding to the viewing enjoyment.
[Photo] Provided by Belift Lab.
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