With the successful debut of the rookie girl group ifeye, RYU D, the general producer of Hi-Hat Entertainment, is gaining attention in the industry as a content creator and planner.

ifeye has been rapidly growing since their debut, gaining recognition for their unique concepts and high-quality music and visual content. In particular, they achieved an unprecedented result for a rookie by ranking 8th in the ‘rookie idol group brand reputation’ ranking announced by the Korea Corporate Reputation Research Institute on May 1.

At the center of this success is RYU’s leadership, overseeing the entire process, from planning and member composition to worldview design and content direction. RYU noted, “ifeye is a project that embodies my production philosophy, content sense, and the intuition behind team composition,” adding, “I wanted to rewrite the standards of what the public currently wants in an idol.”

RYU is regarded as a key figure leading Hi-Hat’s overall production philosophy and system as a creative director-type producer who predicts and drives trends.

Meanwhile, he continues to be active in the fashion sector. Through the clothing brands “DIO” and “NOICE,” he is showcasing lifestyle content that crosses the boundaries of music and visuals, expanding his spectrum as a creator.

The brands are gaining response from the MZ generation based on their sophisticated designs and strategic branding, and RYU’s stylish planning has created synergy.

Based on the philosophy that “content is ultimately a sum of senses,” RYU is building his identity as an integrated producer encompassing K-POP, fashion, and brands. ifeye is the first outcome of this.

In the future, RYU plans to actively pursue the expansion of K-POP intellectual property centered around ifeye, aiming to broaden fandom touchpoints through various multi-formats, including web entertainment, fashion collaborations, and content based on global platforms.

He stated, “ifeye will develop into a worldview and brand beyond music,” and noted, “We will build a new content ecosystem through organic communication and expansion with fans.”

Additionally, strategies for global expansion will be fully launched in the second half of the year. RYU emphasized that “ifeye is a team designed with the Asian, European, and North American markets in mind from the planning stage,” and he highlighted it as “content capable of leading the global expansion of K-POP.”

Hi-Hat is preparing a lineup of various rookie artists starting with ifeye, and RYU plans to establish Hi-Hat’s production philosophy and branding system as a new model for the K-content industry through this.

The next step for ifeye, which he leads, is expected to be an ‘expansion of the concept of idol’ rather than just a simple comeback.

[Photo] Hi-Hat Entertainment

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