Singer Lee Hyori has once again demonstrated her influence.

On the 6th, in the 267th episode of KBS Joy's "Twenty-First Century Hit Song," the theme was "It's cheating~ Cheating~ Ability max level! Hexagonal singer hit song," presenting songs by singers who showcased their abilities in various ways.

Lee Hyori ranked 4th with "Hey Girl" (2003). Regarding Lee Hyori, Kim Heechul commented that "The very act of discussing hexagonal qualities is a breach of etiquette," and mentioned that as soon as Lee Hyori announced her return to commercial advertising after about 11 years, she received love calls from various brands, noting that she earned approximately 4.2 billion won in about five months.

Earlier, on July 2023, Lee Hyori suddenly announced her return to advertising through social media. It was done spontaneously, so she did not consult with the agency. Lee Hyori revealed about her return to advertising, stating, "Antenna had no idea. All the staff at Antenna were on vacation that day. Nobody knew I was going to post about returning to advertising. Lee Sang-soon didn’t know either."

She also noted, "I tend to be very spontaneous. I just posted it, but the Deputy Minister of Antenna was reportedly surfing. The phone was set to off for two days as it was so busy. There was no manual for how to respond. Advertisers were in an uproar, saying, 'Antenna went under, they aren’t working.'"

Afterward, Jeong Jae-hyung said in a gathering of Antenna artists, "In fact, last year, Hyori's sales were similar to what we earned over 20 years," and Lee Sang-soon also agreed, stating, "The number of inquiries for Hyori last year was probably more than all the musicians combined at Antenna," which elicited laughter.

Lee Hyori explained her reason for returning to commercial advertising after 11 years, saying, "I joined Antenna, and I wanted to use the dance team Holi Bang, and spend several millions on the music video, but I felt bad asking for it. Fans want it, and I promised to show it. I wondered why I said I wouldn’t do ads. I want to earn a lot, spend a lot, and donate a lot."

Additionally, Lee Hyori shared, "The amount I donate is definitely reduced compared to when I shoot CFs. Thankfully, many CFs are coming in. I wonder what kind of blessings I have received that people still seek me out even when I do what I want. I’m very thankful."

Meanwhile, Lee Hyori declared in 2012 that she would not participate in any commercial advertisements except for public service ads. After maintaining this stance for 11 years, she caused a stir by posting on social media in July 2023, stating, "I want to do ads again. For advertising inquiries, contact Antenna Music."

[Photo] OSEN DB, SNS, YouTube capture

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