Home Alone ranked first in entertainment reputation.

On the 8th, the Korea Corporate Reputation Research Institute announced that in its big data analysis of entertainment program brand reputation for June 2025, 'Home Alone' ranked first, 'Running Man' second, and 'My Little Old Boy' third.

This survey analyzed big data from 82,530,581 brand data points of 50 entertainment programs loved by the public from the 8th of last month to this day, measuring consumer brand participation, communication volume, media consumption, brand spread, and consumption amount. Compared to the 82,149,119 brand data points in May, this represents a 0.46% increase.

The brand reputation index is derived from extracting brand big data and analyzing consumer behavior to classify it into participation value, communication value, media value, and social value, with weighted scores. In the entertainment program brand reputation, the brand reputation index was analyzed based on participation value, communication value, media value, community value, and viewing value.

Through the analysis of the brand reputation big data, it is possible to analyze where, how, why, and how much consumers talk about the brand. The brand reputation editor's analysis and the recommended score through the brand reputation ranking page are included as weights.

The ranking of the top 30 entertainment programs for June 2025 in terms of brand reputation is as follows: Home Alone, Running Man, My Little Old Boy, Knowing Bros, What's Wrong with Secretary Kim, 1 Night 2 Days, Radio Star, Immortal Songs, National Singing Contest, Masked Singer, I'm Solo, Lover of Joseon, Gag Concert, Omniscient Interfering View, Born to be World Tour, Same Bed, Different Dreams, Amazing Saturday, The Bride's Class, TV Animal Farm, You Quiz on the Block, The Salim's Men, The Return of Superman, Hanil Top Ten Show, These Guys Are Hitting, Please Take Care of My Refrigerator, Dad, and I, Let's Have a Rally, Gayo Stage, Divorce Meditation Camp, The Return of Single Men, Open Music Concert, Love Call Center Seven Stars, Stars' Top Recipe at Fun-Staurant, Naked World History, Fresh off the Sea, Shooting Star, Home for Rent, Boss's Ears are Donkey Ears, It's Lucky to Rest Well, Problem Child in House, Talkers 25 hours, Earth Monopoly World Tour 3, Oh Eun-young Report, Precious My Child, Precious My Child, Fresh off the Sea, Detectives' Trade Secrets, Heart on Wheels, were analyzed.

The brand reputation index of Home Alone, which recorded first place in entertainment program brand reputation, has participation index 1,108,255, media index 803,489, communication index 1,521,313, community index 1,399,839, and viewing index 617,840, resulting in a brand reputation index of 5,450,737. This represents a 5.03% decrease compared to the brand reputation index of 5,739,476 in May.

The second-ranked Running Man brand has participation index 564,925, media index 916,028, communication index 1,358,603, community index 1,277,447, and viewing index 469,558, resulting in a brand reputation index of 4,586,561. This reflects a 7.33% increase compared to the brand reputation index of 4,273,187 in May.

The third-ranked My Little Old Boy brand has participation index 233,473, media index 628,559, communication index 869,625, community index 1,212,231, and viewing index 1,309,821, resulting in a brand reputation index of 4,253,709. This indicates an 11.96% increase compared to the brand reputation index of 3,799,338 in May.

The fourth-ranked Knowing Bros brand has participation index 220,269, media index 451,079, communication index 1,022,207, community index 1,318,744, and viewing index 370,704, yielding a brand reputation index of 3,383,003. This shows a 4.70% increase compared to the brand reputation index of 3,230,997 in May.

The fifth-ranked What's Wrong with Secretary Kim brand has participation index 247,540, media index 399,393, communication index 633,317, community index 1,463,395, and viewing index 395,418, resulting in a brand reputation index of 3,139,063. This marks a 17.43% decrease compared to the brand reputation index of 3,801,565 in May.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, noted, "In the big data analysis of entertainment program brand reputation for June 2025, the Home Alone brand ranked first. An analysis of the entertainment program brand category shows a 0.46% increase compared to the 82,149,119 brand data points in May. A detailed analysis reveals a brand participation decrease of 0.74%, a brand issue increase of 2.43%, a brand communication decrease of 5.29%, a brand spread increase of 9.92%, and a brand consumption decrease of 3.86%."

He added, "The link analysis of the Home Alone brand, which ranked first in the entertainment program brand reputation for June 2025, showed high scores for 'genuine, unpretentious, and volunteer.' In the keyword analysis, 'Kian84, Yook Sung-jae, and NCT Doyoung' also scored high. The ratio of positive to negative analysis stands at 91.97%."

The June 2025 entertainment program brand reputation survey was conducted on the following programs: Home Alone, Running Man, My Little Old Boy, Knowing Bros, What's Wrong with Secretary Kim, 1 Night 2 Days, Radio Star, Immortal Songs, National Singing Contest, Masked Singer, I'm Solo, Lover of Joseon, Gag Concert, Omniscient Interfering View, Born to be World Tour, Same Bed, Different Dreams, Amazing Saturday, The Bride's Class, TV Animal Farm, You Quiz on the Block, The Salim's Men, The Return of Superman, Hanil Top Ten Show, These Guys Are Hitting, Please Take Care of My Refrigerator, Dad, and I, Let's Have a Rally, Gayo Stage, Divorce Meditation Camp, The Return of Single Men, Open Music Concert, Love Call Center Seven Stars, Stars' Top Recipe at Fun-Staurant, Naked World History, Fresh off the Sea, Shooting Star, Home for Rent, Boss's Ears are Donkey Ears, It's Lucky to Rest Well, Problem Child in House, Talkers 25 hours, Earth Monopoly World Tour 3, Oh Eun-young Report, Precious My Child, Precious My Child, Fresh off the Sea, Detectives' Trade Secrets, Heart on Wheels, were analyzed.

[Photo] Provided by OSEN DB, MBC, Korea Corporate Reputation Research Institute.

[OSEN]