ENHYPEN continues its astounding momentum with their mini album 'DESIRE: UNLEASH', having marked the shortest entry for a K-pop boy group at America's largest music festival Coachella, achieved its first triple million-seller (cumulative sales of the second regular album), and set notable records such as winning two grand prizes at domestic music award ceremonies.

ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Niki) will release their mini album 'DESIRE: UNLEASH' at 1 p.m. tomorrow (the 5th). According to their agency Belift Lab, the pre-order quantity for this album has exceeded 2.18 million copies as of the 4th (as counted by each distributor). This indicates that ENHYPEN has turned on the green light for achieving their third 'double million-seller' following their mini album 'ORANGE BLOOD' and second regular album 'ROMANCE: UNTOLD'.

Having recorded over 5.45 million in album sales last year alone and ranked highest among K-pop artists on the International Federation of the Phonographic Industry (IFPI) '2024 Global Album Sales Chart' and '2024 Global Album Chart', they are expected to demonstrate their prowess as 'album powerhouses' again this year.

▲ Title track depicting intense desire towards you… Performance expectations are high

The mini album 'DESIRE: UNLEASH' expresses the desire felt towards a beloved one with ENHYPEN's unique emotions. While the previous 'ROMANCE' series depicted pure love, this time it shows a more dangerous and lethal dark romance that cannot suppress the desire hidden within a deeper love.

The title track 'Bad Desire (With or Without You)' is a dance-pop genre song that illustrates a dominant desire with a chic mood, expressing the wish 'to turn you into a vampire.' Cirkut, who produced ENHYPEN's hits 'Bite Me' and 'Brought The Heat Back,' has teamed up once again to anticipate the birth of a hit song.

The beats and melodies revealed through the album preview and the music video teaser captured attention with their catchy and addictive qualities. Furthermore, ENHYPEN's lyrical and emotionally powerful vocals enhance their urban and sexy atmosphere. The intricate yet intense choreography, which was slightly revealed in the challenge performance video, also captured the attention of global K-pop fans.

▲ Mini album 6 showcases diverse genres… Jay displays production capabilities

The diverse music included in mini album 6 showcases ENHYPEN's wide-ranging musical spectrum. The tracks, including 'Bad Desire (With or Without You)', 'Flashover' (electronic future BASS), 'Outside' (hip-hop trap), 'Loose' (easy listening medium pop), 'Helium' (pop rock), and 'Too Close' (pop), each have distinct personalities but generate explosive synergy when combined into a single album. Notably, the fifth track 'Helium' features member Jay actively participating in production, songwriting, and guitar performance, showcasing his musical talents.

Since last year, interest in ENHYPEN, who have risen to become a 'top tier K-pop group' with remarkable growth, is hotter than ever. Having continued a unique album narrative since their debut, they are expected to firmly establish their team identity with this album 'DESIRE: UNLEASH' featuring a distinctive concept and music.

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