MBC starts vote counting broadcast with an emotional historical narrative... K-content symbols also appear
MBC started the broadcast of the vote counting for the 21st presidential election with an emotional historical narrative, capturing the eyes and hearts of viewers at the same time. In particular, representative icons of the globalization of Korean pop culture, BTS and director Bong Joon-ho, made a surprise appearance in the election broadcast footage, delivering a profound message to the audience.
Just before the vote counting broadcast on June 2 at 8 p.m., MBC released a countdown video titled 'That Day, Together Now' 1 minute and 30 seconds before the exit poll results announcement. The video began with footage of Son Ki-jeong racing in the marathon at the 1936 Berlin Olympics and recreated pivotal moments in modern history, such as the Battle of Cheongsan-ri (1920) and the Shanghai Korean Nationalist League (1931) using artificial intelligence technology, enhancing viewers' immersion.
Following the video, a speech by Kim Gu at the 1st anniversary of liberation commemoration in 1946 was featured, where he stated, “Our entire nation is now stepping onto the world stage.” Then, BTS leader RM made a surprise appearance, conveying the message from his 2018 United Nations speech: “Now, let's all take one step further.” The scenes were perfectly connected.
The praise emphasized the value of 'togetherness' that transcends eras by interweaving the voices of past independence activists and current K-artists active on the global stage. In particular, this scene received a warm response among netizens with the heartfelt message that “the past helps the present.” Responses on social media and online communities included comments such as, “It’s wonderful how history and culture can be so organically connected,” and “I felt moved seeing BTS following in Kim Gu's footsteps.”
Along with this, MBC achieved a visual innovation by introducing the first-ever super-large '6-sided LED' studio in the history of domestic election broadcasts. Additionally, by utilizing the 'Touch M' and 'Data M' systems, it intuitively conveyed information such as voting rates by time period, changes in candidate support rates, and voter flow by region, receiving praise for its information delivery capabilities.
[OSEN]