National team football player Son Heung-min (Tottenham Hotspur FC), who lifted his first trophy since turning professional, has encountered a double celebration. In the June advertisement model brand reputation big data analysis results, he claimed the top spot, surpassing leading stars.
The Korea Corporate Reputation Research Institute measured 40,749,125 advertisement model brand big data between May 3, 2025, and June 3, 2025, to analyze consumer behavior, participation index, media index, communication index, and community index, establishing a brand reputation index. Compared to the 27,165,322 advertisement model brand big data from May, this represents a 50.00% increase.
The June 2025 advertisement model brand reputation top 30 ranking includes Son Heung-min, Byeon Wooseok, Lim Young-woong, IVE, BTS, BLACKPINK, Psy, Lee Jung-hoo, Cha Eun-woo, Yoo Jae-suk, Lee Byung-hun, Lee Jung-jae, Ma Dong-seok, Son Suk-ku, Gong Yoo, Shin Dong-yup, Kim Do-young, Kim Hye-soo, Faker, Park Eun-bin, Kang Ho-dong, aespa, Jun Hyun-moo, Park Bo-gum, Choo Sung Hoon, Kim Jong-kook, Oh My Girl, Ryu Hyun-jin, Ji Ye-eun, Lee Chan-won in that order.
Son Heung-min's brand, which recorded the first place in advertisement model brand reputation, has a participation index of 981,832, media index of 928,421, communication index of 1,678,307, and community index of 1,313,439, resulting in a brand reputation index of 4,901,999. Compared to the brand reputation index of 1,280,053 from May, this reflects a 282.95% increase. After finishing the season, Son Heung-min joined the South Korean national football team and departed for Iraq on June 2 to play against Iraq in the 2026 FIFA North and Central America World Cup Asia third qualification Group B match at 3:15 a.m. (KST) on June 6.
In second place, Byeon Wooseok's brand has a participation index of 332,908, media index of 450,765, communication index of 802,531, and community index of 898,212, resulting in a brand reputation index of 2,484,416. Compared to the brand reputation index of 1,589,864 from May, this represents an increase of 56.27%. Byeon Wooseok recently won three awards, including 'Best Artist,' at the 2nd 'Asia Star Entertainer Awards 2025' (ASEA 2025) held in Yokohama, Japan.
In third place, Lim Young-woong's brand has a participation index of 247,072, media index of 377,397, communication index of 955,292, and community index of 653,908, resulting in a brand reputation index of 2,233,670. Compared to the brand reputation index of 1,380,881 from May, this is an increase of 61.76%.
In fourth place, IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) has a participation index of 174,205, media index of 290,379, communication index of 761,301, and community index of 944,813, resulting in a brand reputation index of 2,170,698. This is a 238.70% increase compared to the brand reputation index of 640,883 from May.
In fifth place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) has a participation index of 59,940, media index of 381,609, communication index of 501,525, and community index of 837,679, resulting in a brand reputation index of 1,780,753. This reflects an increase of 116.89% compared to the brand reputation index of 821,057 from May.
The June 2025 advertisement model brand reputation survey was conducted based on the brand big data analysis of Son Heung-min, Byeon Wooseok, Lim Young-woong, IVE, BTS, BLACKPINK, Psy, Lee Jung-hoo, Cha Eun-woo, Yoo Jae-suk, Lee Byung-hun, Lee Jung-jae, Ma Dong-seok, Son Suk-ku, Gong Yoo, Shin Dong-yup, Kim Do-young, Kim Hye-soo, Faker, Park Eun-bin, Kang Ho-dong, aespa, Jun Hyun-moo, Park Bo-gum, Choo Sung Hoon, Kim Jong-kook, Oh My Girl, Ryu Hyun-jin, Ji Ye-eun, Lee Chan-won, Lee Joon-hyuk, Han Ji-min, Lim Woo-il, Cha Joo-young, SEVENTEEN, Kim Tae-ri, Park Bo-young, Bibi, Young-tak, Kim Dong-hyun, Park Seo Jun, ILLIT, Kim Hye-yoon, Kim Jong-min, Moon Chae-won, Kim Yuna, Kang Daniel, Choo Young-Woo, Park Hyung-sik, Park Na-rae.
[Photo] OSEN DB.
[OSEN]