The 'Gen Z beauty' group KiiiKiii's Jiyoo is once again stepping forward as a model for a beauty brand.

On the 2nd, K-clean beauty brand Dr. Althea announced that they have selected KiiiKiii's Jiyoo as their model and revealed official work done with her.

In the released photoshoot, Jiyoo gazes into the camera with a clear face devoid of makeup or beams a bright smile, showcasing her 'clean visuals.' Having embraced various concepts since her debut and displayed a colorful charm like a palette, Jiyoo presents a clean atmosphere perfectly blending with Dr. Althea's refined aesthetics through this campaign, capturing the viewer's attention with synergy with the products.

Jiyoo is set to establish a new image for the brand as a model for Dr. Althea, while adding freshness. There is anticipation for how Jiyoo will showcase endless charm not only to her fans but also to consumers with her content and visuals.

KiiiKiii's leader Jiyoo captured the public's attention with her mysterious and dreamy bob visuals in the music video for the debut song 'I DO ME.' Starting from this, she has revealed her outstanding versatility through various music broadcast stages and photoshoots and has earned the title of 'bob fairy,' shining with her natural and cheerful charm.

Not only in visuals, but Jiyoo also possesses excellent musical abilities in vocals, rap, and dance, taking the lead in spreading KiiiKiii's influence on various domestic stages including university festivals as well as global stages. It draws attention to how she will perform in this model activity.

Meanwhile, KiiiKiii, of which Jiyoo is a member, continues its 'Gen Z beauty' momentum, having won the Best New Artist award through 'ASEA 2025' on the 28th of last month, and recording the first place in brand reputation for rookie idol groups for four consecutive months from March to June.

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