TVING has now partnered with Baedal Minjok, implementing a rapid curation strategy that considers timeliness and topics of interest, from season-centered franchise IP curation to 'days without baseball.'
Starting today (the 2nd), TVING will launch a ‘Baemin Club + TVING’ integrated membership product in collaboration with 'Baedal Minjok,' marking the occasion with a new 'pairing curation' that allows customers to enjoy both TVING content and delivery food together.
This curation is designed to enhance the enjoyment of both companies' services from the moment the food delivery order is completed until before the meal begins. TVING will recommend its representative 'Bap Chingu' content on the main home page.
First, to fill the short time until the delivery food arrives, there is a curation centered around short dramas. This lineup consists of works from CJ ENM's new creator support program 'O’PEN,' including the coming-of-age drama 'Our Beautiful Summer,' 'Summer Love Machine Blues' featuring actors Go Soo and Oh My Girl's Arin, and 'My Son Has Died,' which won a silver award at the 58th Houston International Film Festival, delivering a short yet engaging story.
Additionally, another recommended curation called 'TVING Pick, Today's Bap Chingu' has been prepared. From tvN's flagship entertainment franchise 'Bbang Bbang Jigu Orakshil 3,' 'Nana Minbak with Seventeen,' and 'Fresh off the Sea 2,' to the consistently popular drama 'New Recruit' series and the 'Reply' series, this lineup is composed of content that is loved by many, adding laughter to the dining experience.
Through this collaboration with Baedal Minjok, TVING is not only launching partnership products but also establishing new curations, suggesting enjoyment with 'real Bap Chingu' content beyond simple discount benefits. This is expected to create a synergy that users can experience through the content.
Meanwhile, TVING plans to strengthen its curation strategy and marketing by proving the viewership increase effect between new and old works centered around season IP. 'Shark: The Storm,' released on the 15th of last month, has regained attention with its stylish action, leading to a staggering 618% increase in unique views for previously released works prior to the new release, while also recording the highest number of paid subscription contributions in the drama institutional sector.
[Photo] TVING
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