The girl group ifeye, recognized as a '5th generation hot rookie,' participated in various festivals and events throughout May, showcasing a striking presence.
First, ifeye captivated the audience at the KAIST university festival on the 15th with their debut song 'NERDY' and the included track 'BUBBLE UP,' as well as a solo dance break by member Taerin. The group drew a fervent response from the public not only with their music and performances but also with their 'pure chic' charm, as they met fans up close.
Then, on the 17th, they gained further attention by winning the 'Best Female Group of the Year' award at the Korea Entertainment Arts Awards. This win proved once again that ifeye's first EP 'ERLU BLUE' activities were successful.
On the 21st and 22nd, they performed at the festivals of Korea University and Gangnam University, engaging energetically with the public. Notably, at the Korea University festival, they showcased a collaborative stage with a band club, which led to explosive reactions. Additionally, leader Kasia's hair-tying performance during the 'NERDY' stage was posted on Korea University's official social media, surpassing 3 million views in about 8 days.
This way, after debuting with their first EP 'ERLU BLUE' on 4th, and showing extraordinary activity and success with the title track 'NERDY,' ifeye proved the possibility of stepping up as a 'trending idol' by performing at various university festival stages just one month after their debut.
With the title track 'NERDY,' ifeye's music video surpassed 10 million views within 11 days of their debut, and they ranked 8th in the brand reputation of rookie idol groups announced in May, continuing their pleasant upward trend. Above all, ifeye is being recognized as a new artist with a perfect trifecta in music, performance, and visuals, and is expected to bring a new wave to the K-pop market with their intense performances and attractive visuals.
ifeye's agency, High Hat Entertainment, noted, "Throughout various university festival stages in May, we communicated, learned, and grew with many fans," and added, "Using these experiences as a springboard, ifeye will present diverse stages and contents with a more developed appearance, so please look forward to their future activities. We will show you a more grown-up side of us."
Meanwhile, after successfully concluding their debut activities, ifeye is busy preparing for a new album.
[Photo] High Hat Entertainment
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