A popup store for the group ENHYPEN's mini 6th album 'DESIRE: UNLEASH' will open in Korea, China, and Japan.
According to the agency Belift Lab on the 29th, ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Niki) will hold the 'ENHYPEN 'DESIRE: UNLEASH' POP-UP STORE' from the 6th to the 12th of next month on the 6th floor of The Center at I-Park Mall in Yongsan, Seoul. This popup store will also be held in B113 at The New in Beijing, China, Tianhe Plaza in Guangzhou, and Tower Records Shibuya in Tokyo, Japan.
The popup store is expected to provide an immersive experience with various attractions, including physical albums and merchandise from the mini 6th album.
An event will be held where buyers of the new album can write handwritten letters on postcards provided, for a chance to receive replies from the members through a lottery. There will also be a stamp rally where participants can collect stamps inside and outside the popup store to complete the album logo 'DESIRE: UNLEASH.'
Combining the fragrance papers provided at the bath bomb scent booth with the completed stamp rally paper will allow fans to keep a unique souvenir in the form of a brand tag. Additionally, a dedicated space will be set up where attendees can view previously unreleased videos.
The 'ENHYPEN 'DESIRE: UNLEASH' POP-UP STORE' will operate on an online reservation basis, with the reservation page opening at 11 a.m. on the 30th. Detailed information regarding the popup and official merchandise can be found on HYBE MERCH's official social media and the ENHYPEN Weverse community.
ENHYPEN will make a comeback with the mini 6th album 'DESIRE: UNLEASH' on the 5th of next month at 1 p.m. This album conveys a desire for the beloved to become one and patience with emotions unique to ENHYPEN. The title track 'Bad Desire (With or Without You)' portrays the dominant desire to 'turn you into a vampire' in a chic mood and is a dance pop genre song.
[Photo] Provided by Belift Lab.
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