CJ ENM announced that the globally recognized K-POP awards 'MAMA AWARDS' will take place on Nov. 28 (Friday) and 29 (Saturday) at the Kai Tak Stadium in Hong Kong.
The '2025 MAMA AWARDS' will be held in Hong Kong at an unprecedented scale for the first time in seven years since 2018. It marks a return to Hong Kong, a key K-POP performance market and the most frequent host of 'MAMA AWARDS,' in a year celebrating Mnet's 30th anniversary. Launched in 1999 as the 'Mnet Video Music Awards,' 'MAMA AWARDS' has proactively contributed to the globalization of K-POP by being held in various locations including Macau, Singapore, Hong Kong, Vietnam, and Japan. Subsequently, with the growth of South Korea's music industry, it rebranded from 'Mnet ASIAN MUSIC AWARDS' to 'MAMA AWARDS,' and last year made its entry into the U.S., the world's largest music market, with a relay broadcast from Los Angeles to Osaka, Japan, connecting with fans worldwide.
'MAMA AWARDS,' which has solidified its influence and presence as a global K-POP awards show, is expected to add another page to its history by returning to the Greater China region after a long time. Hong Kong, which has built its history with 'MAMA AWARDS' from 2012 to 2018, is not only home to many global media and corporations but has also served as a hub with excellent accessibility for K-POP fans worldwide, contributing to the expansion of K-POP's global influence.
The scale is expected to increase by about four times. Since it will unfold in the brand-new landmark of Hong Kong, the large stadium is anticipated to showcase distinctive stages and differentiated production power with iconic scenes. The 'Kai Tak Stadium' in Hong Kong, which opened in March this year, has a capacity to accommodate up to 50,000 people. The '2025 MAMA AWARDS' is expected to brightly decorate the end of this year as an awards ceremony created together with K-POP fans worldwide through real-time broadcasts on various digital platforms. With CJ ENM's accumulated expertise in global music business, stage technology, and content capabilities over 30 years, attention is focused on the news of the '2025 MAMA AWARDS' being held.
Shinhyung Kwan, head of music content at CJ ENM, noted, "We will do our best to highlight the artists and industry representatives who led K-POP trends with their brilliant performances this year and showcase the global competitiveness and prestige of K-POP," adding, "We will present iconic moments that merge creative stage production and technology unique to 'MAMA AWARDS.'"
Meanwhile, 'MAMA AWARDS' is participating as an exclusive sponsor for three years with Visa, a global payment technology corporation, together with them as a title sponsor since last year.
The K-POP awards '2025 MAMA AWARDS,' representing the global stage, will be held on Nov. 28 and 29 at the Kai Tak Stadium in Hong Kong, and it will be broadcast live worldwide.
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