The 'MZ Wannabe Icon' IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) has opened an official character 'Minive' pop-up store and is having special meetings with fans.
IVE has been operating the 'Minive' pop-up store 'MINIVE SCHOOL' in SEOUL at the 1st floor atrium of Lotte World Mall in Jamsil and the 7th floor Cinepark of Lotte Cinema World Tower since the 22nd. This pop-up will continue until June 1.
'Minive' is an official character created to reflect the physical characteristics and personalities of the IVE members. Each member personally named their character, from An Yujin's 'Kang Anji' to Gaeul's 'Dali', Rei's 'Naori', Jang Wonyoung's 'Cherry', Liz's 'Cheese', and Leeseo's 'Irangi', showing special affection for their characters.
The pop-up store 'MINIVE SCHOOL' in SEOUL is operated in two spaces within the Lotte World Mall in Jamsil. The 1st floor atrium features a merchandise purchasing zone exclusively for pre-reserved visitors and an experience zone open for free viewing without reservations, while another merchandise purchasing zone operates on a reservation basis at the 7th floor Cinepark of Lotte Cinema World Tower.
The experience zone includes mission-style booths themed around each character, providing fans with unique enjoyment. In particular, the various attractions, including hand-shaped drawings and actual height markers left by the IVE members who visited, have enriched the experience. The merchandise purchasing zone is capturing fans' attention with new goods as well as the reselling of popular dolls that had previously sold out.
As vivid reviews from Dives (the official fan club name) continue, IVE generated buzz once again by releasing a 'Minive' version of the 'ATTITUDE' music video through their official YouTube channel on the 24th. From the 'Wonyoung Turn' to the 'Rushing Guinea Pig' part, the cute performance of 'Minive,' boasting a high synchronization rate with the members' appearances in the original music video, is eliciting an explosive reaction from fans.
Meanwhile, IVE's 'MINIVE SCHOOL' in SEOUL pop-up store will continue until June 1, and related information can be found through IVE and Minive's official social media channels.
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