The group ENHYPEN will take the lead in promoting the National Basketball Association (NBA).
The National Basketball Association (NBA) announced on the 23rd (local time) on its official social media that ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunwoo, and Ni-ki) has been selected as 'Friends of the NBA.' 'Friends of the NBA' is a program through which the NBA collaborates with celebrities and influencers in the Asia-Pacific region to communicate with fans around the world in new ways.
ENHYPEN noted, "It is an honor to be with the NBA. We look forward to sharing special experiences with NBA fans around the world in various ways outside of the stage."
Tammy Henault, Chief Marketing Officer (CMO) of the NBA, said, "We are very pleased to work closely with ENHYPEN, one of the most popular K-pop groups in the world. K-pop is at the center of music and culture, and we are excited to present engaging content that combines sports and entertainment to fans worldwide with ENHYPEN."
ENHYPEN is set to carry out various collaboration activities, including a campaign taking place in Korea and Japan ahead of the NBA Finals. Detailed collaboration programs can be found later on the official NBA website.
ENHYPEN will release their mini album, ‘DESIRE : UNLEASH,’ on the 5th (Korean time) of next month.
[Photo] Provided by Belift Lab.
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