Comedian Lee Su-ji's comeback as 'Daechi mom' is making fashion brands nervous again. Following the luxury brands that flooded the 'used marketplace' after Lee wore them, there is growing interest in whether this will also become a 'luxury funeral.'
On the 20th, Lee unveiled the third episode of 'As a Mom' on her YouTube channel 'Hot Issue Ji.' The content features Lee acting as the character 'Jamie mom' in a parody, portraying a passionate figure in child education, which earned her the nickname 'Daechi mom.'
In the newly released content, Lee, playing Jamie mom, greeted the production team, saying, 'It's been a while. It's been three months.' After the Jamie mom content faced controversy for allegedly mocking actress Han Ga-in, Lee returned cautiously after a three-month hiatus.
Lee stated, 'Jamie is 4 years old. Many say she's a 'difficult 4-year-old,' and I have been so busy following Jamie as she has entered her developmental stage.' She added, 'I just waited for it to get warm. When it gets hot, I have my favorite fashion, so I want to wear it a lot. I wear it like a school uniform every day.'
The production team also showed Lee's fashion in detail on camera. Lee was wearing a bag, necklace, hat, and sandals from a famous luxury brand.
After the content was released, netizens responded, asking, 'Is this another luxury funeral?' This reaction stemmed from the previous surge in the secondhand transactions of the famous brand's down jacket and bag that Lee wore while playing Jamie mom. The products from that brand are known as items trending among Gangnam mothers as school uniforms. Hence, when Lee newly presented them and mentioned wearing them 'like a school uniform,' this reaction emerged. At the same time, netizens were once again amazed by Lee's delicate attention to detail.
As Lee returns to being Jamie mom, attention is focused on whether she can maintain the previous buzz and interest.
[Photo] Captured from the 'Hot Issue Ji' video screen.
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