Interest in Mnet "WSWF" has been explosive even before its broadcast.

Mnet "Street Woman Fighter" (directed by Kwon Young-chan CP, Choi Jeong-nam PD, hereinafter "WSWF"), which is set to air on the 27th, has ignited the buzz in the advertising industry following its success on YouTube.

The videos related to "WSWF," released via the YouTube channel "The CHOOM," have surpassed 64 million cumulative views (as of May 20), proving the enthusiastic interest of global prospective viewers. Among them, the proportion of overseas viewers from the U.S., Japan, and the Philippines reached about 40%, indicating a rapid expansion of fandom globally.

"WSWF" is heating up online even before its broadcast and continues its unstoppable momentum. Previously, among the mission videos released on YouTube "The CHOOM," the performance video of BUMSUP surpassed 5 million views, currently holding the highest view count. Moreover, there are as many as 28 videos that have exceeded 1 million views (as of May 20) which suggests immense interest. A total of 7 videos made it into YouTube's trending videos.

The advertising industry's presence is also notable. Following the successful seasons of "Street Woman Fighter," which aired in 2021, the scope has expanded to an international competition with this "WSWF," attracting attention not just from domestic brands but also global firms. It is rumored that collaborations have been extended beyond fashion and beauty brands, which are popular in survival programs, to include English learning applications, music platforms, vehicles, and various other brands.

Meanwhile, "WSWF" is prepared to meet viewers as the third season of Mnet's mega hit "Street Woman Fighter," ready to feature a total of 6 crews from 5 countries, including Korea, New Zealand, the U.S., Japan, and Australia. The crews participating include AG SQUAD, BUMSUP, MOTIV, OSAKA Ojo Gang, RHTokyo, and ROYAL FAMILY.

[Photo] Provided by Mnet

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