The movie 'Big Deal' (provided/distributed by SHOWBOX, produced by The Lamp), which is set to premiere on May 30 (Friday) and offers a refreshing and fun experience, is gaining attention for its various promotions utilizing soju, both online and offline.
'Big Deal' is set to kick off the summer theater peak season and is capturing the audience's attention with various soju promotions, revealing plans for a concept screening event in collaboration with multiplex theaters. The 'Big Deal' team has confirmed various promotions using 'Top Soju' as the name of the screening event, called 'Soju-Rong Screening,' in partnership with CGV, Lotte Cinema, MegaBOX, and CineQ.
On May 30 (Friday), customers attending the 'Big Deal' [Soju-Rong Screening] at CGV Yongsan I'Park Mall will receive a 'Big Deal' soju beer set coupon. On May 31 (Saturday), viewers at Lotte Cinema World Tower, Gimpo Airport, Gunja Station, and Gwangbok attending the 'Big Deal' [Soju-Rong Screening] can present their same-day tickets and ID at the goods distribution point after the screening to receive Top Soju and cider prizes. However, only cider will be provided to audience members under 19 years old. On June 1 (Sunday), viewers attending the 'Big Deal' [Soju-Rong Screening] at MegaBOX Sangam World Cup Stadium, COEX, and Hongdae will receive Top Soju and Ssamwaktang prizes upon completing ticket and ID verification at the box office. However, only Ssamwaktang prizes will be offered to audience members under 19 years old. Finally, on June 3 (Tuesday), viewers attending the 'Big Deal' [Soju-Rong Screening] at CineQ Sindorim will receive a 'Hanmac' canned beer and a Top Soju set upon verifying their tickets and ID at the box office.
'Big Deal,' which is holding an unprecedented promotional event to amplify prospective audience expectations, tells the story of Jongrok, a financial director whose life revolves around a soju company, and Inbeom, an employee of a global investment firm who pursues only outcomes, as they face the fate of soju for the people of South Korea during the 1997 IMF currency crisis. SHOWBOX, which planned the theater promotions for 'Big Deal,' noted, "Since soju is a crucial element of the movie 'Big Deal,' we have organized promotions where audiences can meet 'Top Soju' directly." The movie 'Big Deal' is set to premiere on May 30 (Friday).
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