Iu, the '10 million YouTuber,' has once again teased a new challenge with the unboxing of her diamond button. The goal is the 'ruby button,' awarded only to those with 50 million subscribers. Attention is drawn to whether she can achieve this with the power of her global fandom.

On the 14th, Iu released the diamond button unboxing video on her YouTube channel 'Izigum [IU Official].' This comes about a month after she surpassed 10 million subscribers on April 6. Iu, who opened the box herself, expressed her excitement, saying, "It arrived sooner than I expected, and it’s extremely heavy. It says 'Izigum' on the back. It's so beautiful."

However, the real point appeared at the end of the video. Iu noted, "I thought the diamond button was the end, but the producer told me there’s a ruby button," indicating that since she has learned this, her new goal is now 50 million subscribers. Iu confidently declared the 'ruby button.'

While it may sound like a simple joke, there’s a compelling reason behind this statement. Recently, through the Netflix original series When Life Gives You Tangerines, Iu has once again deeply connected with global viewers. She portrayed two roles: a teenager in her youth and a mother in her 30s, as well as the daughter of a middle-aged woman. Particularly, in Act 1, she delicately portrayed a warm and poignant emotional line with Park Bo-gum, eliciting a strong response from global fans.

When Life Gives You Tangerines proved a hit by reaching the number one spot in the global non-English series TOP 10 on Netflix in its third week of release, and it continues to resonate strongly even after all 16 episodes were released until the final Act 4. Surpassing a cumulative 60 million views and climbing to third place globally further validates the impact of the Iu brand.

With Iu actively thriving in various fields, including music, acting, entertainment, and YouTube content, when she stated her goal of achieving the 'ruby button,' it is by no means an unrealistic dream. The diamond button signifies her present, and the ruby button represents the next chapter she is heading towards. It remains to be seen whether Iu will become the first domestic celebrity to receive the ruby button.

[Photo] Video capture

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