The group IVE's Jang Wonyoung has become the new model for BETTER.
Dongwha Pharm's personal healthcare brand BETTER unveiled an advertisement campaign video featuring Jang Wonyoung on the 15th, announcing her selection as a model.
In this campaign, Jang Wonyoung introduces three representative products (Better Attention, Better Rest, Better Asabi) in various situations, conveying the brand's message in a straightforward and witty manner. The advertisement aims to guide consumers to choose tailored solutions based on their health concerns under the theme, "Just choosing the right color can change your day.
A brand representative noted, "BETTER is a brand that deliciously and healthily presents solutions to everyday health concerns that everyone can relate to. Through this campaign with Jang Wonyoung, under the slogan 'Deliciously GOOD, Healthily BETTER,' we will broaden consumer engagement and communicate the brand's identity and messages more clearly."
Jang Wonyoung, active as a model for various brands in beauty, fashion, food, and finance, demonstrates her presence as an 'advertising queen,' beloved by people of all ages. Following the news of her selection as a model, she is expected to showcase her formidable strength through various activities.
Meanwhile, IVE, to which Jang Wonyoung belongs, has recently been honored as the most influential female idol in the '2025 Brand Customer Loyalty Awards,' reaffirming their irreplaceable popularity as a '4th generation top girl group' and 'MZ wannabe icon.'
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