In the 'Neighbor Millionaire', 'advertising industry's trendsetter' Cha Eun-woo and the powerful influence of the '67-year-old soju model' who has beaten (G)I-DLE's Miyeon will appear.
On the air today (14th) at 9:55 p.m., EBS and E Channel jointly produce 'Seo Jang-hoon's Neighbor Millionaire' (hereafter 'Neighbor Millionaire'), featuring Jo Woong-rae, the chairman of a soju company representing the Daejeon and Chungnam area. From a company employee working in Korea's top conglomerate to a successful engineer, along with being the chairman of a soju company with an annual revenue of about 50 billion won, his successful mindset, which has led him to become a prominent influencer, is expected to deeply impress viewers.
In the past, Jo Woong-rae was an engineer from a prestigious university who had worked for leading conglomerates like Samsung Electronics and LG Electronics. However, he left behind a dream job that many envied and jumped into entrepreneurship with just 20 million won. Since 20 million won was too little to start a business, Jo Woong-rae recalled, "I bought machinery on credit without even an office. I programmed alone and made flyers to disperse... I worked my hardest to make it." Thanks to those efforts, Jo Woong-rae's business became a tremendous success, and he became truly 'sitting on a pile of money.' He revealed that the amount was 'at least 40 billion,' confessing that "money just came rolling in effortlessly."
Thus, Jo Woong-rae, who was advancing as an engineer, suddenly acquired a soju company, startling the industry. Recently, he has stepped into the role of a subsidiary's promotional model, following 'face genius' Cha Eun-woo and 'face-protette' (G)I-DLE's Miyeon, and has not stopped his surprising actions. His videos sharing the down-to-earth daily life of a soju company chairman on social media have gained explosive reactions, achieving 5 million views.
His toast, which became a buzzword among Generation MZ, 'Clink in the center!', sparked a challenge trend and even caused an unprecedented 'out of stock crisis.' Jo Woong-rae stated, "At 67, I'm way more top model than any celebrity" and expressed pride. Seo Jang-hoon remarked, "Usually, corporate chairpersons don't usually step in themselves..." expressing curiosity about why he decided to take on promotional activities himself.
The life story of Jo Woong-rae, the chairman of a soju company with an annual revenue of 50 billion won and a 67-year-old soju model, containing the secrets to his success will be revealed on Wednesday, the 14th, at 9:55 p.m. on EBS x E Channel's 'Seo Jang-hoon's Neighbor Millionaire.'
[Photo] 'Seo Jang-hoon's Neighbor Millionaire'
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