The two-faced genius has met.
RAY (CEO Shin Chan-ho)'s fashion brand 'MARITHÉ FRANÇOIS GIRBAUD' has unveiled a campaign titled 'Call my name, MARITHÉ FRANÇOIS GIRBAUD' featuring actress Go Youn-jung and Cha Eun-woo.
This campaign marks the first advertisement featuring Go Youn-jung and Cha Eun-woo, who are currently the hottest actors, and it has generated considerable buzz since the moment the first teaser was released. In particular, the direction by Yu Gwang-kyung, known for bringing significant influence to the domestic advertising industry with his sophisticated sensibility and delicate direction, showcases the unique visuals and perfect chemistry of the two figures, capturing them sensitively as if they were in a scene from a movie.
The video focuses on the keyword 'name,' reflecting on the meaning of calling each other's names and concentrating on conveying messages. Through the narration of Go Youn-jung and Cha Eun-woo, who are often noted for their charming voices, it presents the moment when the vague feelings expressed by 'MARITHÉ' and 'FRANÇOIS GIRBAUD' become clear as something special, capturing the fleeting moment when the two hearts connect. The image of the two actors gazing silently at each other evokes various interpretations and emotions from viewers.
Additionally, to incorporate the French mood's unique plain tone and space, a 16mm film camera was utilized, creating a texture and feel distinct from digital screens, approaching the audience like a lyrical short film imbued with a certain warmth.
The video for the MARITHÉ FRANÇOIS GIRBAUD 'Call my name' campaign will be released in 15-second and 30-second versions on the MARITHÉ FRANÇOIS GIRBAUD YouTube channel starting at 10 a.m. on May 13, and it can be accessed through various channels, including TV commercials, Netflix, the Dosan-daero area, subway stations, and Korean Air flights.
[Photo] MARITHÉ FRANÇOIS GIRBAUD
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