Coupang's online video service (OTT) Coupang Play will be available for free to both existing 'Wow members' and general members starting in June. The first OTT service in the country that allows users to enjoy content for free by watching ads has been launched.
On the 9th, Coupang Play stated that with this update, general members can also watch various content, including 'SNL Korea,' 'Boys' Generation,' and 'Family Planning,' as well as original content from Coupang Play, domestic and foreign TV series, the latest movies, sports, kids' content, and real-time news for free with ads.
Video advertisements will be composed of various forms such as pre-roll and mid-roll, designed to provide an immersive content experience without disrupting the viewing flow, according to the company.
Benefits for existing Wow members will be further strengthened. The 4K high-quality streaming and multi-channel audio support, which were previously provided for only some content, will be gradually expanded, and benefits such as on-site audience opportunities and free latest movies provided through the Wow members' reward program 'Coupang Club' will continue.
A Coupang Play representative noted, "Coupang Play, which has been loved by Wow members, can now be enjoyed for free by the entire public. We will continue to innovate by breaking away from existing norms so that customers can enjoy a wide variety of excellent content in the most reasonable way."
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