HYBE and Geffen Records' girl group KATSEYE is creating a global sensation, starting with the largest pop market in the world, the United States.

On the 7th, according to the official social media of Spotify, the world's largest music streaming platform, KATSEYE (Daniela, Lara, Manon, Megan, Sofia, Yoonchae)'s digital single 'Gnarly' claimed the top spot in the U.S. and second place globally on the 'Top Songs Debut' chart for the period from May 2 to 4. The chart features new songs from global pop stars like Maroon 5 and Ed Sheeran. KATSEYE displayed an impressive presence, positioning themselves among the top ranks, defying typical newcomer expectations.

'Gnarly' gained traction, surpassing 1 million streams on Spotify just 18 hours after its release on the 30th of last month. It entered the Spotify 'Daily Top Songs Global' at number 91 (as of May 2), then climbed to 74 (as of May 4), 63 (as of May 5), and steadily rose to 45 (as of May 6).

'Gnarly,' which combines hyperpop elements with dance and punk influences, clearly showcases KATSEYE's unique musical color. The bold and experimental sound, combined with the powerful vocals and direct lyrics of the six members, has drawn a positive response. Notably, their bold attempts to break existing molds have elicited enthusiastic reactions from global music fans, quickly generating word-of-mouth on social media.

The key driver of their popularity has been their performance. KATSEYE took to Korean music broadcasts from the 1st to the 4th, dominating the stage with explosive energy and charisma. Their captivating and dynamic expressions and powerful choreography highlighted KATSEYE's outstanding expressiveness.

The American magazine W focused on their rise in an article titled "How KATSETYE's 'Gnarly' Tore the Internet Apart," published the day before. W reported, "Sometimes bold challenges can lead to unexpected results. KATSEYE, a collaboration between K-POP's super label HYBE and Geffen Records in the U.S., has emerged as 'the next key player to shake up the pop market' in just a few days, sparking curiosity.

KATSEYE will release their second EP 'BEAUTIFUL CHAOS' on June 27, building on their momentum. KATSEYE noted that 'BEAUTIFUL CHAOS' will be the work that most clearly showcases what kind of group they are and the direction in which they are moving.

Songwriter and producer Justin Tranter, who has worked with Selena Gomez, Justin Bieber, and Imagine Dragons, along with Grammy-winning producer Andrew Watt, John Ryan, and Kristin Carpenter, have all collaborated for KATSEYE. Global fans are now eagerly anticipating KATSEYE's new chapter, which has significantly expanded their musical spectrum with 'Gnarly.'

[Photo] HYBE X Geffen Records, official social media of Spotify

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