tvN is producing a massive global survival program titled "I Am Boxer" with Ma Dong-seok. It will be broadcast on tvN at the end of the year and will be streamed on global OTT platforms.
Ma Dong-seok's first-ever variety show leading role, tvN's "I Am Boxer" (directed by Lee Won-woong and written by Kang Suk-kyung), is an overwhelming large-scale boxing survival program that transcends domestic and global boundaries with locations, mission scales beyond imagination, and a spectacularness akin to a Hollywood movie.
Actually, Ma Dong-seok, who has trained in boxing for a long time and is currently active as a coach and promoter at his own boxing gym, personally planned the show, which aims to create a massive boxing survival program targeting the global market. Another noteworthy point is the location where the final round will take place. The final location has been confirmed early on as the MGM Grand Arena in Las Vegas, known as the "Mecca of Boxing," where the ultimate showdown is set to occur on the very ring that has hosted legendary matchups. This adds to the expectations for the overwhelming scale of "I Am Boxer."
The collaborative production team also adds to the anticipation. Lee Won-woong, the producer behind the military survival program "Steel Troops" and the extreme couple survival program "290 Million: War of Marriage," and Kang Suk-kyung, the writer of the global hit "Physical: 100," are coming together for this project. This is the third program the two have collaborated on, following "Steel Troops" and "290 Million: War of Marriage," and it signals yet another new survival program.
Meanwhile, CJ ENM, a global IP powerhouse celebrating its 30th anniversary in the culture business, is recognized for its unique competitive edge in the global market with well-made content. Notably, CJ ENM's variety content receives praise for its diverse entertainment and concepts, actively leading global interest in K-variety through format exports, remake contracts, and global OTT distribution. Ma Dong-seok also chose to collaborate with CJ ENM, which has a proven track record in producing well-made variety shows, based on trust in survival program specialists. Big Punch Sports, led by Ma Dong-seok, will participate in the production and promotion of "I Am Boxer" by leveraging its expertise in boxing content.
On the other hand, "I Am Boxer" will publicly recruit challengers starting today (7th, Wed). Ma Dong-seok is expected to personally select the final participants. Detailed information and application methods can be checked on the event page and Instagram of tvN's official website after 4 p.m. today.
[Photo] "I Am Boxer"
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