The restaurateur and broadcaster Baek Jong-won recently bowed his head and apologized for several issues and criticisms that have arisen. Expressing a strong will to correct past mistakes and create a better future, he showed a resolute determination to “start again.”
Baek Jong-won recently acknowledged the necessity of accountability and change through written messages, a shareholders' meeting, and YouTube videos regarding the recent controversies, stating, “All the problems lie with me.” Along with this, he promised to take time for deep reflection and reorganize the entire organization to identify and improve the root causes of the issues.
On the 6th, in a video titled “I will start again from the beginning,” Baek Jong-won declared that he would make 2025 the first year of his second startup, which signifies a firm commitment to improving the fundamental structure of the corporations beyond simple enhancements.
Baek Jong-won reiterated the heavy sense of responsibility as a representative, outlining specific strategies for structural improvements. He stated his determination that “not a single franchisee will be left behind” and added that he would implement a large-scale additional support plan following the previously announced emergency support measures, reflecting his sincerity and sense of responsibility in “sharing the revenues of the headquarters with franchisees.” He presented a vision to create a virtuous cycle in which the success of the franchises leads to the success of the headquarters.
Along with this, he admitted his mistakes and apologized for concerns regarding his dual role as a representative of a publicly traded corporation and for allegations of abuse in broadcasting. Baek Jong-won communicated that he would halt all broadcasting activities except for the programs currently in production, indicating that he would pour all his passion and energy into being Baek Jong-won, the restaurateur and head of Theborn Korea. This decision is seen as a strong expression of his will to redefine his identity and return to his original intentions.
Baek Jong-won emphasized “initial intentions.” Mentioning the “exhilarating excitement” of the day he opened a small store, he reflected on the “heavy responsibility” of the first day after going public, recalling his “initial intentions.” His promise and determination to “start again from the beginning” while now looking only at franchisees, shareholders, and customers conveys his strong resolve to transform himself.
Facing a crisis as several controversies emerged after going public, Baek Jong-won did not shy away from the issues but faced them head-on, acknowledging that all problems lie with him and demonstrating a willingness for profound change. As he announces a new beginning, can Baek Jong-won, armed with his “initial intentions” and improvement strategies, overcome the controversies, criticisms, and doubts that have been raised and reestablish the equation of “Baek Jong-won = trust”? Expectations and support are gathering for him as he seeks transformation.
[OSEN]