Jun Hyun-moo, Park Na-rae, and Kian84 led 'I Live Alone,' which ranked first in the variety program brand reputation based on big data analysis results for May 2025.

The Korea Corporate Reputation Research Institute analyzed brand big data of 82,149,119 for 50 beloved variety programs from April 4, 2025, to May 4, 2025, to measure consumer brand participation and communication volume, media consumption, brand diffusion, and consumption. Compared to the variety program brand big data of 89,909,323 from April, this represents a decrease of 8.63%.

The brand reputation index is derived from extracting brand big data and analyzing consumer behavior, categorizing it into participation value, communication value, media value, and social value while assigning weights to create the index. In the analysis of variety program brand reputation, the brand reputation index was analyzed based on participation value, communication value, media value, community value, and viewing value.

Through brand reputation big data analysis, it is possible to analyze where, how, why, and how much consumers talk about the brand. The brand monitor analysis participated by the brand reputation editor and the recommendation index through the brand reputation ranking page are included as weights.

In May 2025, the top 30 ranked variety programs based on brand reputation were I Live Alone, Running Man, What Do You Do When You Play?, My Little Old Boy, Knowing Bros, Radio Star, 1 Night 2 Days, I Am Solo, Omniscient Interfering View, National Singing Contest, King of Masked Singer, Same Bed, Different Dreams, Immortal Songs, Korea-Japan Top Ten Show, Divorce Meditation Camp, Gag Concert, Should We Unite?, The Return of Superman, The Ones Who Cross the Line, You Quiz on the Block, Men Who Cook, Me and Dad, Music Bank, TV Animal Farm, Amazing Saturday, Please Take Care of My Refrigerator, Trott All-Stars: Wednesday Night, It's a Relief to Rest, and Bride Learning Class.

The brand that recorded first in the variety program brand reputation, I Live Alone, had a participation index of 859,266, media index of 844,838, communication index of 1,706,284, community index of 1,698,892, and viewing index of 630,197, resulting in a brand reputation index of 5,739,476. Compared to the previous month, where the brand reputation index was 5,747,502, it decreased by 0.14%.

Recently, Park Na-rae appeared on 'I Live Alone' and talked about the impact of fake news following the 5.5 billion won Itaewon personal theft incident. He said, "Recently, (because of the theft incident) 8 days felt like 8 years. It was a continuous series of surprises." He noted that regarding his current situation, "Everything has been resolved. It has been forwarded to the prosecution, and I have received everything that was stolen," and shared his experience of suffering from fake news that suggested that Jang Doyoun and Han Hye-jin had stolen from his house.

The brand that ranked second, Running Man, had a participation index of 445,844, media index of 782,396, communication index of 1,307,890, community index of 1,255,142, and viewing index of 481,915, resulting in a brand reputation index of 4,273,187. Compared to the previous month, where the brand reputation index was 4,165,454, it increased by 2.59%.

The brand that ranked third, What Do You Do When You Play?, had a participation index of 197,317, media index of 834,540, communication index of 1,217,919, community index of 1,181,085, and viewing index of 370,704, resulting in a brand reputation index of 3,801,565. Compared to the previous month, where the brand reputation index was 3,190,639, it increased by 19.15%.

The brand that ranked fourth, My Little Old Boy, had a participation index of 237,298, media index of 433,578, communication index of 767,963, community index of 890,040, and viewing index of 1,470,459, resulting in a brand reputation index of 3,799,338. Compared to the previous month, where the brand reputation index was 3,366,486, it increased by 12.86%.

The brand that ranked fifth, Knowing Bros, had a participation index of 168,811, media index of 383,892, communication index of 1,291,131, community index of 1,053,530, and viewing index of 333,634, resulting in a brand reputation index of 3,230,997. Compared to the previous month, where the brand reputation index was 3,037,384, it increased by 6.37%.

Korea Corporate Reputation Research Institute Director Koo Chang-hwan noted, "As a result of analyzing the brand big data of variety programs for May 2025, the I Live Alone brand ranked first. An analysis of the variety program brand category showed an 8.63% decrease compared to the brand big data of 89,909,323 from April. The detailed analysis revealed a 13.77% decrease in brand participation, a 12.91% decrease in brand issues, a 1.39% decrease in brand communication, a 10.62% decrease in brand diffusion, and an 8.18% decrease in brand consumption."

He added, "In the link analysis for the I Live Alone brand, which ranked first in variety program brand reputation for May 2025, the keywords 'to disclose, to be honest, and to return' scored highly, and in the keyword analysis, 'Park Na-rae, Kian84, and Park Ji-hyun' were prominent. The positive-to-negative ratio analysis showed a positive ratio of 91.20%."

This May 2025 variety program brand reputation survey was conducted based on brand big data analysis of I Live Alone, Running Man, What Do You Do When You Play?, My Little Old Boy, Knowing Bros, Radio Star, 1 Night 2 Days, I Am Solo, Omniscient Interfering View, National Singing Contest, King of Masked Singer, Same Bed, Different Dreams, Immortal Songs, Korea-Japan Top Ten Show, Divorce Meditation Camp, Gag Concert, Should We Unite?, The Return of Superman, The Ones Who Cross the Line, You Quiz on the Block, Men Who Cook, Me and Dad, Music Bank, TV Animal Farm, Amazing Saturday, Please Take Care of My Refrigerator, Trott All-Stars: Wednesday Night, It's a Relief to Rest, Bride Learning Class, Possessed Love, Ask Us Anything Fortune Teller, Fresh off the Sea, and Jang Doyoun, as analyzed through brand big data.

[Photo] OSEN DB, I Live Alone capture

[OSEN]