The 'Gen Z美' group KiiiKiii (KiiiKiii: Jiyu, Isol, Sui, HaEum, Kiya) has once again set an impressive record.
On May 1st, according to the Korea Corporate Reputation Research Institute, KiiiKiii ranked first in the brand reputation of rookie idol groups for May 2025. This marks KiiiKiii's third consecutive month at the top, following their number one ranking in March and April, proving their influence.
KiiiKiii has consistently attracted attention through their first mini-album 'UNCUT GEM' activities, which began with their pre-debut in February. The title track 'I DO ME' topped the YouTube trending videos shortly after its music video release and is maintaining a high ranking on various music charts, including Melon Top 100. Among these achievements, KiiiKiii won their first terrestrial music broadcast trophy for 'I DO ME' on MBC's 'Show Music Core!' on the 5th of last month.
Through six weeks of music broadcasts, KiiiKiii has showcased outstanding live performances, imprinting their unique and creative team colors, rising as the 'top rookie of 2025.' In particular, following 'I DO ME,' they displayed limitless concept adaptability and unrivaled 'Gen Z美' through their next captivating project 'BTG,' and on the 24th of last month, they surprised fans by releasing the music video for 'GROUNDWORK' to celebrate one month since the release of 'UNCUT GEM.'
KiiiKiii's fortress-like performances at number one stem not only from their musical activities but also from their diverse engagements. KiiiKiii has showcased global presence, appearing on major domestic fashion magazines, including covering 10 Magazine USA before their official debut, making them the first K-pop group to do so. Additionally, following an exclusive interview with The Hollywood Reporter, they were named the only K-pop artist in Rolling Stone's 'Future 25,' featuring the most anticipated rookie musicians of 2025, and were highlighted by the British music publication NME for their debut album 'UNCUT GEM,' proving their popularity both domestically and internationally.
Continuing this momentum, they recently adorned the digital cover of Marie Claire in collaboration with Chanel Beauty and have been selected as the first brand ambassador for KakaoBank, as well as the launch model for Burger King's 'King Fusion,' exerting overwhelming influence across fashion, beauty, finance, and the food industry. Amidst this dazzling trajectory, they captured the public's heart once again by ranking first in rookie idol group brand reputation, even after concluding their 'UNCUT GEM' activities.
KiiiKiii (KiiiKiii) is a team composed of members who possess talent, visuals, and diverse charms. They continue to captivate the world beyond Korea through their unique music and styling, maintaining their vibrant journey.
Meanwhile, KiiiKiii plans to appear before fans and the public through various activities in the future.
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