The drama 'Divorce Insurance' has captured the hearts of international fans.
'Divorce Insurance', which premiered on the 31st of last month, is a collaboration between director Lee Won-seok, who directed the film 'Killing Romance', and writer Lee Tae-yoon, who penned 'The Tale of Nokdu', 'Don't Dare to Dream', and others.
Set against a pure guarantee-type office romantic comedy backdrop, the drama showcases an innovative insurance product addressing the most pressing disaster of our times—divorce—by a team of top minds at an insurance company. It has generated buzz even before its airing, featuring the star-studded cast of actors Lee Dong-wook, Lee Ju-bin, Lee Kwang-soo, and Lee Da-hee, along with a fresh concept.
In particular, after its airing, 'Divorce Insurance' is currently reaching audiences worldwide through the global streaming service Amazon Prime Video and has been attracting significant attention overseas with its remarkable popularity.
Since its first broadcast in March, it entered the top ranks on Amazon Prime Video serviced in major Southeast Asian countries, maintaining the number one spot in Indonesia, Malaysia, the Philippines, Singapore, and Thailand markets, and continuing to gain popularity as each episode airs, achieving first place across all of Southeast Asia.
This trend is believed to stem from the Korean sentiment characteristic of the subject matter of 'Divorce Insurance' resonating in the Asian region. A source from 'Divorce Insurance' noted, "The concept that divorce can also be a process of happiness to find a life that is true to oneself seems to have resonated with a broad range of viewers in Southeast Asia."
Additionally, the power of K-actors representing the Korean Wave, including Lee Dong-wook, Lee Kwang-soo, and Lee Da-hee, combined with the rising star Lee Ju-bin, known as the 'queen of tears', has drawn attention from Asian audiences.
The innovative theme of 'Divorce Insurance' and its unusual setting of an 'insurance company' not frequently addressed in romantic comedies, along with the reliable combination of actors such as Lee Dong-wook, Lee Ju-bin, Lee Kwang-soo, and Lee Da-hee, make 'Divorce Insurance' a 12-episode series that is now down to just two episodes before concluding.
'Divorce Insurance', which is racing toward its conclusion, can be seen on Mondays and Tuesdays at 8:50 p.m.
[Photo] tvN
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