Chinese singer and actor Tao (real name Huang Zitao, 31), former member of the group EXO, has attracted attention with a job posting for a women's hygiene product brand he established in China. This is due to the offer of a salary five times the local average wage.
As of the 30th, media reported that Tao's sanitary pad brand, "Duowei," posted job listings this month. The listing included three conditions: "female-friendly," "degree or above," and "no major restrictions." Currently, "Duowei" is recruiting for various positions, including e-commerce channel manager, live commerce host, product manager, filming and editor, design specialist, and distribution sales manager.
In particular, a monthly salary of 30,000 yuan (approximately 5.93 million won) was offered for the distribution sales manager position. Considering that the average monthly salary in China for 2023 is 6,050 yuan (approximately 1.19 million won), this is five times higher.
Tao expressed his anger over the sanitary pad recycling controversy brought to light by China Central Television and announced that he would establish his own sanitary pad brand. He emphasized transparency by live-streaming the production process 24 hours a day. As part of the initial launch event, he distributed 50,000 samples of sanitary pads for free.
However, there are criticisms that Tao packaged the sanitary pad controversy as a business opportunity. It is reported that Duowei is not a new brand created by Tao but has been selling sanitary pads online for some time. Netizens pointed out that several brands of sanitary pads and diapers produced by Duowei in the past were noted for their low quality, raising suspicions that they are trying to take over a problematic factory and generate revenue through promotional marketing. Additionally, they noted that it took less than a month from the acquisition to product development and testing.
Tao debuted in 2012 with the group EXO. However, he left the team in 2015 after filing a lawsuit against his agency for the non-existence of the effect of the exclusive contract, and has been active in the Greater China region since.