Baek Jong-won, the representative of Theborn Korea, was spotted filming the tvN entertainment program 'Master of Business Baek Season 3' in France.
According to an online community on the 28th, a post titled 'Filming Master of Business Baek Season 3 in France' has been spreading since the day before. The attached photo shows Baek Jong-won wearing gloves and cutting meat. His T-shirt had the logo 'Master of Business Baek' written on it.
Master of Business Baek is a reality program that captures Baek Jong-won starting and running a Korean restaurant in a foreign land devoid of Korean cuisine. The third season is set to be released in the second half of this year. Season 1 aired in Morocco and Italy, while Season 2 aired in Spain.
Baek Jong-won is also said to be filming the Netflix entertainment program 'Culinary Class Wars: Season 2.' However, the broadcast of the MBC entertainment program 'Chefs of Antarctica,' which has completed filming, has been postponed.
Theborn Korea, led by Baek Jong-won, has come under scrutiny due to a series of controversies, including allegations of false labeling of origins, violations of agricultural law, building law, and food hygiene law, false advertising, and accusations of an employee blacklist.
Theborn Korea issued a statement on the 15th of this month, stating, 'We are carrying out reforms across our internal systems and external sites, prioritizing ethical management and food safety as our core values,' and added, 'We will thoroughly improve all issues that have been raised intensively this year and surely renew ourselves.'