The popular group TWS (Towes) met with a trendy restaurant brand.
The agency, Pledis Entertainment, said on the 24th, “TWS (Shin-yu, Dohun, Youngjae, Hanjin Logistics, Ji-hoon, Kyung-min) will collaborate with the fast & premium handmade burger brand Downtowner to commemorate the release of their mini album ‘TRY WITH US.’
This collaboration is based on the concept of ‘TRY DOWNTOWNER WITH TWS,’ inspired by the album title. It combines recommended menu items from the members. There will be a total of three limited edition sets: the ‘TRY’ set, ‘WITH’ set, and ‘US’ set, available at 12 Downtowner locations nationwide from today (the 24th) to June 18.
During the collaboration period, the indoor and outdoor spaces of Downtowner's flagship stores in Hannam, Cheongdam, and Daegu will be stylishly decorated with TWS's new album design. A new character that mashups TWS's signature graphics and Downtowner’s mascot ‘Data Bear’ will also be eye-catching. In particular, a space called ‘STATION THE BLUE,’ designed as a waiting area for TWS, will be set up at these locations to excite fans.
TWS has been collaborating with popular brands such as yogurt ice cream, meal service events, and photo booths, earning acclaim among the 10-20 age group and emerging as a ‘Generation Z icon.’ Their refreshing appeal and healthy energy that represent youth have been effective. A Downtowner representative noted, “TWS’s clear and fresh boyish charm is expected to harmonize well with the vibrant image of the brand, creating a synergy effect.”
Meanwhile, TWS made a comeback on the 21st with their mini album ‘TRY WITH US.’ They kicked off their popularity by reaching No. 1 on the album charts on the day of release. The music video for the title track ‘Isn't it cool to jump according to the heart?’ has reached No. 1 on YouTube's trending videos, receiving a good response.
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