Lee Hyun-sam, known as the 'BTS of kitchenware' with annual sales surpassing 200 billion won, reveals an enormous house that is a 'flex of an entire 30,000 pyeong mountain.' Today (23rd) at 9:55 p.m., EBS and E Channel will air 'Seo Jang-hoon's Neighbor Millionaire' (hereinafter referred to as 'Neighbor Millionaire'), featuring an episode titled 'The CEO who earned 180 billion won and became a natural person,' showcasing Lee Hyun-sam, who conquered the world with frying pans. Lee Hyun-sam revolutionized kitchens by developing the world's first dual-sided frying pan, exploding the jackpot with annual sales of 200 billion won. However, after selling his successful company for 180 billion won in 2016, he suddenly declared retirement and entered the mountains.

Seo Jang-hoon and Jonathan of 'Neighbor Millionaire' visit a mountain in Gangwon Province, where Lee Hyun-sam resides, to uncover the secrets of his life as a natural person. Lee Hyun-sam bought an entire 30,000 pyeong mountain and lives there with his family.

Seo Jang-hoon and Jonathan first explore Lee Hyun-sam's bonsai room. The trees there are mostly over 300 years old, and their prices are said to range from tens of millions to hundreds of millions of won. Then, Seo Jang-hoon and Jonathan, showing a slightly subdued demeanor, remark that 'if you brush against them, it's hundreds of millions.' In another greenhouse, a strange scene greets them with a luxury foreign car parked next to agricultural tools. Seo Jang-hoon laughs and says, 'Having a luxury car inside a greenhouse... it's very unbalanced.' However, Lee Hyun-sam leads the film crew somewhere, stating that his 'real treasure' is buried deep underground. It builds anticipation for what the 'real treasure' Lee Hyun-sam has hidden could be.

Meanwhile, Seo Jang-hoon and Jonathan engage in a 'What's in My Bag' segment with Lee Hyun-sam. As they look through his bag and discover more than 10 bankbooks spilling out, Jonathan asks, 'Isn't online banking convenient?' Seo Jang-hoon responds, 'I don't really do online banking either,' and Lee Hyun-sam adds that he has 'never used online banking even once.' The reasons for the '2 trillion giant' Seo Jang-hoon and 'millionaire' Lee Hyun-sam not using online banking, along with more surprises in Lee Hyun-sam's 'What's in My Bag' full version, can be found in the 'Neighbor Millionaire' broadcast.

[Photo] EBS, E Channel 'Seo Jang-hoon's Neighbor Millionaire'

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