Global real-time trend No. 1, Google search volume increased by about 2 times. The global music fans' interest in the group ENHYPEN is intense. Following their stage at the largest music festival in the U.S., Coachella, the number of users consuming their music on major platforms like Spotify has significantly increased.

According to the agency Belift Lab on the 22nd, during the performance period of the Coachella Valley Music and Arts Festival (hereinafter referred to as 'Coachella'), 'ENCHELLA' (ENHYPEN, a combination of ENHYPEN and Coachella) ranked as the global real-time trend No. 1 on X (formerly Twitter). Additionally, many keywords related to ENHYPEN entered the top ranks in various countries/regions. The search index for 'ENHYPEN' on Google Trends was also explosive. The related index surged vertically by over 2 times on the 13th and 20th, the day after their Coachella performance. The regional distribution was also evenly represented, particularly in the U.S. and Canada, as well as in Asia, Europe, and South America.

On the world's largest music streaming platform Spotify, the overall streaming count of ENHYPEN's songs increased by about 20% compared to usual. Looking at the increase by major countries, the streaming growth in the U.S. was particularly prominent. Considering that this is not during an album release or promotional activity, but rather a measure taken after festival participation, it is a remarkable achievement.

With their performance at Coachella, expectations are rising that ENHYPEN's popularity will further expand, leading to an influx of a new global fandom. Forbes commented on ENHYPEN's Coachella stage, saying, 'They proved why they are artists capable of stadium performances.' Billboard expressed, 'They made history.' GQ and WWD also focused on the stage costumes for ENHYPEN at Coachella, which were specially made by Prada.

What is the secret to ENHYPEN captivating Coachella? They have already been regarded as 'all-rounders' equipped with vocal, performance, and visual skills. Coachella was an opportunity to clearly see ENHYPEN's strengths. Their wide music spectrum, which spans various genres such as rock, dance, new wave, and hybrid hip-hop, burst forth at Coachella. As a 'performance-oriented artist,' their true essence was concentrated and left a particularly strong impression.

The gradually expanded scale of ENHYPEN's world tour is one of the factors that successfully led to their performance at Coachella. They launched their first world tour 'MANIFESTO' at the Olympic Park Handball Stadium in 2022 and within less than three years, they reached a milestone by performing at stadiums in the U.S. and Japan. The unique nature of the outdoor stage at Coachella, which is held in the Indio desert area and heavily influenced by the surrounding environment, was not a threat to ENHYPEN.

A Belift Lab official noted, 'Above all, the efforts and sincerity of ENHYPEN, who have steadily built their skills, and the support from fans played a significant role. The members devoted themselves to preparing for their new album and the Coachella performance for several months without showing any signs of difficulty. They said, 'We can't stop thinking about ENGENE (the fandom name).'

Meanwhile, ENHYPEN will make a comeback with their mini album 'DESIRE: UNLEASH' on June 5, seven months later. Their world tour 'WALK THE LINE' will continue. ENHYPEN is set to perform at the Rajamangala National Stadium, the largest venue in Thailand, in June, and at stadiums in Japan from July to August. In August and September, they will hold a total of 12 performances in 10 cities across the U.S. and Europe.

[Photo] Belift Lab

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