Ive member An Yujin has become an ambassador for Lacoste.
The global lifestyle brand Lacoste revealed An Yujin's image on the 8th and announced her selection as an ambassador.
The released image captures An Yujin posing in a green dress, which is the brand's signature color. Her slim figure and charismatic gaze overwhelm viewers, heightening expectations for her future activities with the brand.
An Yujin, a member of the fourth-generation top girl group and a new fashion icon for the MZ generation, showcases her bright and energetic charm along with her unique sense of style, receiving much love from global fans. Lacoste selected her as an official ambassador, believing that her artistry and trendy sense perfectly complement the brand image.
Especially in the K-pop market, An Yujin's individuality and presence harmonize with the brand's sophisticated yet casual contemporary style. An Yujin is an ideal figure who can represent the core values of the brand in the Korean market with just her name.
An Yujin, the new face of Lacoste, noted, "As a K-pop artist, I think attempting new styles on stage and constantly challenging myself resembles the spirit of Lacoste. I am excited to promote the brand's classic elegance not just in Korea but worldwide."
An Yujin began her official brand activities starting with attending the 2025 FW fashion show at the Roland Garros Stadium in France on the 9th of last month. She will fully engage with Lacoste through the 2025 SS campaign and plans to continue her activities as an ambassador by participating in various domestic and international campaigns and brand events.
Meanwhile, Ive, to which An Yujin belongs, successfully held their third fan concert 'Ive Scout' at the KSPO Dome (formerly the gymnastics stadium) in Olympic Park, Seoul, on the 5th and 6th. Starting with performances in Aichi, Japan, on the 12th and 13th, they will tour four cities in Japan for their fan concert '2025 Ive Fan Concert 'Ive Scout' In Japan.'
[Photo] Lacoste
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