Group IVE's Jang Won-young has become the official ambassador for Dyson in Korea.

Dyson Korea revealed Jang Won-young's image on the 8th and announced her selection as the official ambassador for the hair device institutional sector.

Having recorded five consecutive million-sellers and expanded her influence globally, IVE's Jang Won-young is loved for her unparalleled beauty that transcends time and generations, along with her authentic and inspiring values that encompass various ages and cultures. In particular, she has shown her unique expressiveness across all areas, including performance, vocals, visuals, and fashion, establishing her own identity through remarkable growth and transformation.

In order to open new possibilities, Dyson Korea selected Jang Won-young as the official ambassador for the hair device institutional sector, inspired by her passion for constant challenges and healthy hair that shines anywhere.

Jang Won-young is expected to continue various activities as the face representing Dyson hair devices in Korea. It is anticipated that Dyson's innovative technology, combined with Jang Won-young's radiant charm, will offer new beauty in hair styling.

Jang Won-young noted, "I believe the secret to perfectly embracing various concepts while being an idol is healthy hair. The Dyson Airwrap, which I regularly use, is an indispensable product that helps maintain hair health while facilitating easy and quick styling." She added, "I will strive to show even more diverse appearances as the hair device ambassador for Dyson Korea, alongside Dyson's innovative technology."

Kathleen Pearce, head of Dyson's beauty institutional sector, also said, "I am truly happy to be working with Jang Won-young, an owner of the Dyson Airwrap and an icon representing Korea." She expressed, "I hope that our fantastic hair styling together can inspire many people in the future."

Meanwhile, IVE, to which Jang Won-young belongs, successfully held the 2025 IVE third fan concert 'IVE SCOUT' at the KSPO Dome (formerly the gymnastics arena) in Olympic Park, Seoul, on the 5th and 6th. The fan concert tour '2025 IVE FAN CONCERT 'IVE SCOUT' IN JAPAN' will kick off with performances in four cities in Japan, starting with Aichi on the 12th and 13th.

[Photo] Dyson Korea

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